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LinkedIn now has 450 million members, but the number of monthly visitors is still flat

LinkedIn now has 450 million members, but the number of monthly visitors is still flat

LinkedIn ($LNKD) announced its second quarter earnings today as it nears the end of being an independent company. It revealed that it generated $933 million in revenue with an earnings per share (EPS) of $1.13. And while it counts more than 450 million members, what’s telling is how many on average are actively visiting the professional social network monthly: 25 percent.

For those keeping track at home, Wall Street analysts had been expecting LinkedIn to report $898.3 million in revenue and an EPS of $0.78. So it’s a beat.

The company’s stock closed down 0.13 percent for the day at $192.01, but in after-hours, it’s currently up 0.15 percent.

“In Q2, we demonstrated good momentum with our members and customers, and delivered strong financial results,” remarked LinkedIn chief executive Jeff Weiner. “Continued product innovation drove increased levels of engagement, and strengthened our enterprise offerings.”

While that’s true and the company has seen its cumulative member numbers grow 18 percent from last year, what’s interesting is that the percentage of what it categorizes as “unique visiting members,” which is LinkedIn’s description of monthly active users (MAU), has been relatively flat. In Q2, the company reported that out of 450 million members, an average of 106 million members visit each month. This was the same last quarter when LinkedIn reported it had 433 million cumulative members.

The use of unique visiting members as a metric started being used about a year ago and if you look at the overall trend, it’s been flat since Q2 2015. In fact, LinkedIn’s MAU has remained consistently around 25 percent over the past five quarters.

Graph of LinkedIn's membership charting cumulative member growth versus unique visiting members from Q2 2015 to Q2 2016.

Above: Graph of LinkedIn’s membership charting cumulative member growth versus unique visiting members from Q2 2015 to Q2 2016.

Image Credit: VentureBeat

This latest quarterly earnings release comes in the shadow of LinkedIn’s $26.2 billion acquisition by Microsoft, which comes to about $196 per share as part of an all-cash deal. Today’s report is likely one of the last glimpses we’ll receive about the company’s financial performance before it becomes the property of the Redmond, Wash.-based technology company.

Talent Solutions continues to lead the way in terms of generating revenue for LinkedIn, growing 35 percent annually to $597 million, largely through its hiring programs. Its marketing solutions brought in $181 million for the quarter, a 29 percent increase from the year prior, and premium subscriptions contributed $155 million, up 21 percent year over year.

Because of its pending acquisition, LinkedIn offered no update to its fiscal 2016 outlook.

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