Wednesday , 12 December 2018
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‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo

‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo

Twitter’s sticker feature is opening up to advertisers.

The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo. You can check out Pepsi’s new stickers — #SayItWithPepsi, #SorryWeDontHaveCoke — right here.

Twitter first introduced stickers in June in hopes that users would enjoy tacking small, colorful illustrations onto their photos — as you do in apps like Snapchat. Seven weeks later, the company says “millions of photos have been Tweeted using #Stickers.”

Twitter’s stickers are somewhat novel: Each one is searchable, and, according to Twitter, that makes “it easy for people to create conversations around events and experiences that are happening right now.”

Swap “people” for “#brands,” and you’ve got a new ad product!

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