IBM has acquired Ustream, a provider of cloud-based live video streaming services. The move will extend the IBM Cloud platform to help enterprise clients unlock the value of video. Financial terms were not disclosed but reports put the deal at around USD 130 million.
Ustream provides cloud-based video streaming to enterprises and broadcasters for everything from corporate keynotes to live music concerts. The company streams live and on-demand video to about 80 million viewers per month for customers such as NASA, Samsung, Facebook, Nike and The Discovery Channel.
Ustream joins the newly-formed IBM Cloud Video Services unit that combines assets from IBM’s R&D labs and strategic acquisitions. IBM will deliver a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across industries. The unit will be led by General Manager, Braxton Jarratt, and will target the USD 105 billion opportunity in cloud-based video services and software, according to IBM estimates.
At the heart of the Ustream portfolio is the open Ustream Development Platform which enables clients to create custom video apps to run video on any device and embed video into any application. Ustream is headquartered in San Francisco, with a development office in Budapest, Hungary, and data centres in San Jose, California; Amsterdam; and Tokyo.