Tuesday , 21 August 2018
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IAB Tech Lab unveils a proposed Ads.txt for mobile apps – MarTech Today

IAB Tech Lab unveils a proposed Ads.txt for mobile apps – MarTech Today

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MarTech Today

IAB Tech Lab unveils a proposed Ads.txt for mobile apps
MarTech Today
This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next 30 days. Essentially, SVP and General Manager Dennis Buchheim explained to …


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