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HowAboutWe relaunches on mobile with a Tinder-inspired design & ‘on-demand dating’

HowAboutWe relaunches on mobile with a Tinder-inspired design & ‘on-demand dating’

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Today five-year-old dating service HowAboutWe announced a new direction that’s centered around getting you on a date as soon as possible. They call it “on-demand dating.”

That new direction includes “Tonight,” a feature which matches users with up to 20 people who want to go out on a date that very night. Users can then pick the people their interested in and HowAboutWe will select the final pairs. As HowAboutWe puts it, “TONIGHT bypasses the final selection process, instead putting it in the hands of HowAboutWe so that users can get straight to the important thing — the date.”

HowAboutWe is relaunching its mobile app to put this feature first. The new app also includes a Tinder-like feature which lets users swipe through potential matches.

Here’s a closer look at the new app, out today:


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