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How To Promote Your Business's Mobile App Online And In Store – Forbes

How To Promote Your Business's Mobile App Online And In Store – Forbes

When you get your business-branded mobile app up and running, it’s important to focus on increasing the number of active users and app installations from your target audience. To reach the highest engagement with your customers and convert them into active users, here are a few useful promotional practices to follow.

Think mobile first but web second.

Today, everyone’s talking about the growth of in-app payments and orders. According to Sensor Tower Store Intelligence data, in-app purchases increased by 12% this Christmas. Digital ordering often means mobile ordering first and foremost.

However, you can’t underestimate the power of the web. Use all online marketing channels to promote your new mobile app. Make sure the app goes beyond informing your customers of new items on your shelves: Build a solid sales channel with pre-ordering and delivery options, collect customer data, launch targeted campaigns and offer a cost-efficient rewards program and cross-marketing benefits from your partners.

Don’t forget to ask your website visitors to download your app. Add a promotional banner right on the homepage, post an update on your blog, offer a bonus in exchange for app downloads or include a pop-up to convert visitors into mobile app users. If you have a physical location, use your Wi-Fi landing page for the same purpose.

Embed deep links on social media.

Use deep links to forward customers from your corporate social pages to your app or app landing page. This means adding a button on your social media page that makes it possible to open your app from there. Post regularly about the app on your corporate social media pages, including Facebook, Twitter, Instagram, Snapchat, etc.

Take a look at how Bake Cheese Tart is increasing its Club Bake App membership through Instagram. In less than a month, it hit over 20,000 app downloads. Another great idea is to create a YouTube video like U.S. restaurant chain Balance Grille. (Full disclosure: My company has partnerships with Bake Cheese Tart and Balance Grille.)

Promote viral campaigns on social media.

Mobile apps serve to build long-term, meaningful relationships with existing customers and turn them into brand advocates. But apps can also solve common challenges when it comes to new customer acquisition. You may spend thousands of dollars on paid ads and expensive influencers when you could be using a free viral campaign through a referral program. For example, in only five months, our client Burger King Europe managed to drive one-million app downloads with the help of a smart promo code campaign. The secret is on the surface: a welcome gift for new users, bonus points for referrals, points for repeated visits and further reward base-gamification.

You can also regularly run promotional contests. For example, arrange a photography contest by sharing, “Post a photo with your favorite item and use the hashtag #brand_name.” Give all participants bonus points and reward the top three winners with a free product or service. Encourage reposts to get the highest number of likes and shares. As a prize, send points or coupons to the winners right through your mobile application.

Send out good ol’ email blasts.

Email blasts, as well SMS messages, may not be as welcome to users as push notifications sent to their smartphones at the right time. However, you can reach out to your existing customer database using these methods if you have prior approval. If not, start building your base with the help of your mobile app. App users are more likely to open push notifications because they often enable their smartphone apps to receive them. Think about how happy customers would be to receive double reward points or a holiday promo from a restaurant or store they recently visited.

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When you get your business-branded mobile app up and running, it’s important to focus on increasing the number of active users and app installations from your target audience. To reach the highest engagement with your customers and convert them into active users, here are a few useful promotional practices to follow.

Think mobile first but web second.

Today, everyone’s talking about the growth of in-app payments and orders. According to Sensor Tower Store Intelligence data, in-app purchases increased by 12% this Christmas. Digital ordering often means mobile ordering first and foremost.

However, you can’t underestimate the power of the web. Use all online marketing channels to promote your new mobile app. Make sure the app goes beyond informing your customers of new items on your shelves: Build a solid sales channel with pre-ordering and delivery options, collect customer data, launch targeted campaigns and offer a cost-efficient rewards program and cross-marketing benefits from your partners.

Don’t forget to ask your website visitors to download your app. Add a promotional banner right on the homepage, post an update on your blog, offer a bonus in exchange for app downloads or include a pop-up to convert visitors into mobile app users. If you have a physical location, use your Wi-Fi landing page for the same purpose.

Embed deep links on social media.

Use deep links to forward customers from your corporate social pages to your app or app landing page. This means adding a button on your social media page that makes it possible to open your app from there. Post regularly about the app on your corporate social media pages, including Facebook, Twitter, Instagram, Snapchat, etc.

Take a look at how Bake Cheese Tart is increasing its Club Bake App membership through Instagram. In less than a month, it hit over 20,000 app downloads. Another great idea is to create a YouTube video like U.S. restaurant chain Balance Grille. (Full disclosure: My company has partnerships with Bake Cheese Tart and Balance Grille.)

Promote viral campaigns on social media.

Mobile apps serve to build long-term, meaningful relationships with existing customers and turn them into brand advocates. But apps can also solve common challenges when it comes to new customer acquisition. You may spend thousands of dollars on paid ads and expensive influencers when you could be using a free viral campaign through a referral program. For example, in only five months, our client Burger King Europe managed to drive one-million app downloads with the help of a smart promo code campaign. The secret is on the surface: a welcome gift for new users, bonus points for referrals, points for repeated visits and further reward base-gamification.

You can also regularly run promotional contests. For example, arrange a photography contest by sharing, “Post a photo with your favorite item and use the hashtag #brand_name.” Give all participants bonus points and reward the top three winners with a free product or service. Encourage reposts to get the highest number of likes and shares. As a prize, send points or coupons to the winners right through your mobile application.

Send out good ol’ email blasts.

Email blasts, as well SMS messages, may not be as welcome to users as push notifications sent to their smartphones at the right time. However, you can reach out to your existing customer database using these methods if you have prior approval. If not, start building your base with the help of your mobile app. App users are more likely to open push notifications because they often enable their smartphone apps to receive them. Think about how happy customers would be to receive double reward points or a holiday promo from a restaurant or store they recently visited.

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