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How Mobile Apps Can Help Community Media With Community Outreach – Forbes

How Mobile Apps Can Help Community Media With Community Outreach – Forbes


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Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community.

According to eMarketer research, in 2017, there have been more than 22 million &quot;cord-cutters&quot; — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry Analytics report found that mobile device users spend 90% of their time using mobile apps. This kind of data reminds community media centers how essential it is to develop a mobile app and to develop a mobile marketing and engagement strategy before launching their app.

Mobile apps can help community media centers deliver unique experiences that create value for the communities they serve. Here are a few tips to help community media use mobile apps for community outreach and engagement.

1. Use inclusive and multi-disciplinary collaboration when setting objectives.

In a recent article, I stated&nbsp;that sustainable trust is established when there’s a significant relationship between community members and community media. An inclusive collaboration between media centers and community representatives will help centers address the needs of the people they serve. This integrative and experiential approach will help community media centers develop a mobile app that provides real value to the community.

This approach doesn’t have to be a logistics disaster, and it doesn’t have to be expensive. Using a team approach and a few brainstorming sessions, here’s how your community media center can start:

• Identify critical objectives for your media center.

• Identify specific goals for each objective.

• Determine your key performance indicators (KPIs).

• Identify segments of people and the behaviors you’ll analyze to determine your success or failure.

This process will keep your media center focused throughout your mobile app development project.

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Pexels

Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community.

According to eMarketer research, in 2017, there have been more than 22 million “cord-cutters” — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry Analytics report found that mobile device users spend 90% of their time using mobile apps. This kind of data reminds community media centers how essential it is to develop a mobile app and to develop a mobile marketing and engagement strategy before launching their app.

Mobile apps can help community media centers deliver unique experiences that create value for the communities they serve. Here are a few tips to help community media use mobile apps for community outreach and engagement.

1. Use inclusive and multi-disciplinary collaboration when setting objectives.

In a recent article, I stated that sustainable trust is established when there’s a significant relationship between community members and community media. An inclusive collaboration between media centers and community representatives will help centers address the needs of the people they serve. This integrative and experiential approach will help community media centers develop a mobile app that provides real value to the community.

This approach doesn’t have to be a logistics disaster, and it doesn’t have to be expensive. Using a team approach and a few brainstorming sessions, here’s how your community media center can start:

• Identify critical objectives for your media center.

• Identify specific goals for each objective.

• Determine your key performance indicators (KPIs).

• Identify segments of people and the behaviors you’ll analyze to determine your success or failure.

This process will keep your media center focused throughout your mobile app development project.

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