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How cross-linking could propel Facebook’s Notify to the top – Mobile Marketer

How cross-linking could propel Facebook’s Notify to the top – Mobile Marketer

Reports that Facebook will launch a standalone news application called Notify next week is the latest in a long line of attempts by key players to get the scoop on mobile news.
Please click here to read the entire story on Mobile Marketer

Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Please click here to read the entire story on Mobile Marketer

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