Austrian discount supermarket Hofer, the Austrian arm of German giant Aldi Sud, will start offering telecoms services as a mobile virtual network operator (MVNO) on 2 January 2015, Reuters reports. As anticipated, the virtual operator will use T-Mobile Austria’s network. Hofer intends to market its mobile service through its roughly 450 retail branches, and will offer customers an entry-level EUR9.90 (USD12.35) calling/SMS/data plan.

Earlier this month cableco UPC Austria launched its own long awaited MVNO service over the Drei (formerly H3G) network. UPC offers an entry-level EUR14.90 plan called ‘UPC Mobile Plus’, which includes 1,000 minutes of calls, 1,000 SMS and a 1.5GB data allowance. The ‘UPC Mobile Super’ tariff doubles each of the aforementioned allowances. The telco noted that subscribers who are not already UPC customers must pay an activation fee of EUR69.

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