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Hey procrastinators: Timeful’s new iOS app will help you manage your time

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I’ll be the first to say that managing the hours of my day is something I’ve yet to get a handle on.

Fortunately, I’m not the only one facing this challenge, and the Timeful team is releasing today a new app that should help with that, dubbed “Timeful.”

Now, I’m sure you’re thinking it’s just another “calendar app” that will “tell” you (read: push notifications) when your appointments are coming up and offer some helpful gimmicks around travel directions (Sunrise, Tempo, Mynd, etc.), but it’s not. Timeful actually aims to help you fill out the empty spaces of your schedule with the aforementioned tasks, and even gets better the more you teach it your scheduling habits by accepting or rejecting its scheduling suggestions.

“The one place where we haven’t put algorithms and machine learning is time,” said Timeful co-founder Yoav Shoham in an interview with VentureBeat.

The founding team, composed of machine learning and artificial intelligence experts, is putting those fields to work towards helping people find the time to do the things they procrastinate on, normally because they’re not fixed in time the way business meetings or dentist appointments are.

“The simple observation that what doesn’t make it onto your schedule tends to not get done. The first goal is to have one place where all those things can make themselves known to you,” said Shoham.

Within the app, items are split into three categories: events, to-dos, and habits. Events are scheduled items such as appointments and meetings, to-dos are tasks to be done such as paying a bill or mailing a gift, and habits are ongoing behaviors such as going for a run. Ideally, the more Timeful learns your preferences based on when you want to accept its suggestions, the better it will get at figuring out your schedule for you.

And of course, the process wouldn’t be complete without notifications to let you know that it’s time to do said activities. While the app pulls from the various calendars in your phone, especially the default Apple calendar, and pushes back scheduled items so everything is in sync, it serves up to-do and habit reminders from within the Timeful app. Event reminders come from the Apple calendar app as those items are usually scheduled in your permanent personal or work calendar. Timeful uses the EventKit framework in order to accomplish this, said co-founder Jacob Bank.

The company has been testing the app with a small group of users, though it had no significant trends or results to share at this time.

Timeful app -- Calendar with Suggestion 1Timeful app -- Task List

Timeful is first launching iPhone today, and the team says the app will come to other operating systems soon. It wouldn’t disclose any further details of its future product plans, however.

In May, the company announced it had raised $6.8 million in funding led by Khosla Ventures, and with additional participation from Kleiner Perkins, Greylock, Data Collective, Pitango, Ashton Kutcher’s A-Grade Investments, and others. In April, Khosla Ventures partner Keith Rabois said that he had backed the company, and later announced he was joining the board of directors.

Timeful was founded in 2013 by Jacob Bank, Yoav Shoham, and Dan Ariely, and is based in Mountain View, Calif.

Khosla Ventures is a venture capital firm run by people who listen to, analyze, and advise entrepreneurs. We manage a main fund that supports early- and late-stage investments and a seed fund for developing very early-stage experiments… read more »

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