Google MVNO offers data in Europe thanks to Three
Customers on Google’s MVNO Project Fi will be able to use international data services outside the US thanks to a deal with Three Group’s international MVNO platform Hue.
The agreement represents another significant step in the expansion of Google’s MVNO which was launched in 2015.
It’s a significant coup for Hue, which was created by Three’s owners CK Hutchison to act ‘a single point of entry for MVNOs wanting quickly and easily to create global coverage by leveraging the Three Group’s high quality built-for-data networks across Europe and Asia.’
Explaining its reasons for choosing to go with Hue Project Fi said it was attracted by ‘access to high speed wireless data networks and the ease with which Hue provides a single integration to access services across multiple networks.’
The threat is real
The threat posed by over-the-top providers and manufacturers to network operators in their relationship with the customers has been long running theme within the industry. The communication tools provided by brands such as Apple, Facebook and Google have become more sophisticated and popular, whilst the proximity of the brands to the end user is indisputable. The continued development of these services places them more and more at odds with mobile network service providers
The appearance now of Google as an internet service provider in Europe, albeit only in the hands of US customers, is a symbolic moment in the challenges facing the traditional mobile powers.
Zak Garner-Purkis Editor