Google just unveiled its new logo. In fact, it’s more than just a new logo: The company has revamped its whole “identity family,” which essentially refers all its various branding visuals.
Google has been around for 17 years, and the company has rebranded multiple times. The original imagery was meant for a single desktop browser page, and now the company has products “across many different platforms, apps and devices” and is targeting “a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
In other words, Google is changing its branding so that it makes sense regardless of where you see it. That includes computers, phones, TVs, watches, the dashboard in your car, and so on.
Here is Google’s explanation for the change:
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
And here are all the animations that go along with the new branding:
If you navigate to Google‘s homepage in your respective country, you should see another animation showing the old logo being replaced by the new one:
More to follow
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob… read more »
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