A key factor driving the growth of the market is the growing m-commerce
industry. The m-commerce market has witnessed exponential growth in
recent years, owing to the increasing focus on mobile-aided shopping.
Mobile phones provide enhanced flexibility for users as they enable not
only product choice but also browsing flexibility to customers. The
growing adoption of m-commerce apps in mobile phones is allowing
marketers to employ omnichannel marketing strategies. Thus, numerous
retailers are adopting a mobile-based approach to boost their sales,
which will lead to growth in the number of mobile-based m-commerce apps.
This will drive the global mobile apps market during the forecast period.
This market research report on the global
mobile apps market 2019-2023 also provides an analysis of the
most important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.
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market snapshot before purchasing
In this report, Technavio highlights the development of hybrid mobile
apps as one of the key emerging trends in the global mobile apps market:
Global mobile apps market: Development of
hybrid mobile apps
Hybrid mobile apps are apps built in combination with web technologies
application, which use mobile WebView to create mobile compatible web
apps. This provides application access to the hardware components of the
device, such as the accelerometer and camera, among others. This
arrangement enables the creation of mobile apps with native mobile
infrastructure and the hosting of web-based content. Hybrid mobile apps
enable easy scalability and inter-platform development of mobile apps,
wherein, the app developed for Android software can be scaled to iOS or
Windows-based operating systems. Thus, the increasing availability of
hybrid mobile app platforms could increase the development of hybrid
mobile apps. Some of the hybrid mobile apps development platforms
include Read Native, Ionic, Onsen UI, PhoneGap, and Framework 7 among
“The focus on developing innovative AR/VR-based mobile apps is
increasing worldwide. The AR-based mobile apps function based on
real-world scenarios, superimposed with computer-generated graphics to
provide a composite view to the viewer. AR-based apps provide a highly
immersive experience to their users. Thus, they are highly popular
across all electronic devices like smartphones and tablets,” says a
senior analyst at Technavio.
Global mobile apps market: Segmentation analysis
This market research report segments the global mobile apps market by
application (entertainment, social networking, finance, and healthcare)
and geographical regions (APAC, EMEA, and the Americas).
The entertainment segment led the market in 2018 with a market share of
over 46%, followed by social networking, finance, and healthcare
respectively. However, during the forecast period, the finance segment
is expected to register the highest incremental growth, followed by the
social networking segment.
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Some of the key topics covered in the report include:
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- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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