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Fox Networks taps DirecTV to entice more consumers on mobile

Fox Networks taps DirecTV to entice more consumers on mobile

Fox and DIRECTV are teaming up to bring Fox series to more mobile users

Fox and DIRECTV are teaming up to bring Fox series to more mobile users

Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV’s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV’s services.

More than 20 million of DirecTV’s subscribers will now receive access to a slew of Fox programs, including top shows such as Gotham, Sleepy Hollow and Bones via the FXNOW, Nat Geo TV and FOX NOW apps. The DirecTV Everywhere platform, which aims to bring out-of-home streaming capabilities to a variety of television feeds, displays consumers’ demands to consume content and access paid subscription services on mobile devices.

“Adding Fox’s national networks to our out-of-home streaming lineup gives our customers even more of their favorite programming in a seamless and consistent way, across as many platforms as possible,” said Dan York, chief content officer of DirecTV, Los Angeles.

“Aligning with programming partners like Fox to continue delivering high-quality content in ways that fit our customers’ lifestyles is what makes DirecTV’s television viewing experience the best in the industry.”

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On Demand, on-the-go
Fox is providing its National Geographic Channel, FX and FS1 feeds, among others, to provide an even wider audience with a seamless manner of accessing their favorite programming. The move is also likely to net more paid subscribers for DirecTV, which enables its customers to access On Demand viewing anytime and anywhere.

In addition to On Demand services, more than 80 percent of paid television customers can now receive access to full episodes of FX, FOX, Nat Geo WILD, National Geographic Channel and FXX series via mobile applications on all Windows, Android and iOS mobile devices.

Streaming can be accessed on any personal device

More consumers are seeking ways of watching favorite content on their mobile devices, prompting many airlines to roll out personal device entertainment systems that enable users to access free or paid content aboard the aircraft on their own smartphones or tablets (see story).

Television networks are also offering similar services in the hopes of garnering more paid consumers and building opportunities to expand their mobile app offerings.

Expanding app options
DirecTV users will have full admittance to use Fox’s plethora of apps, which include FOX NOW, FXNOW and Nat Geo TV. Fans can watch the networks’ shows as early as the morning after the air date.

The FOX NOW app enables pay TV consumers to watch all of its offered programs from the beginning, leading the app to collect more than 20 million downloads. DirecTV consumers will have access to these apps for free, which will result in the partnership driving Fox’s app downloads even higher.

The FOX NOW app is already popular with on-the-go users

FXNOW provides on-demand viewership of full episodes and feature films streamed on FX Networks’ channels, such as FXX and FXM. Meanwhile, the Nat Geo TV app is geared towards fans of National Geographic programming.

DirecTV content is available on any device, such as television sets, laptops, tablets and smartphones. Fox’s apps are also designed for a multitude of personal devices, including all iOS and Android mobile devices, Kindle Fire, Apple TV, Xbox One and Blu-ray Players, among others.

“As more and more viewers seek to access our networks on an array of devices and platforms, it’s crucial we meet their expectations with innovative ways to engage with our programming where they want and when they want,” said Michael Biard, president of distribution at Fox Networks, Los Angeles.

Final Take
Alex Samuely is an editorial assistant on Mobile Commerce Daily, New York

Alex Samuely is editorial assistant on Mobile Commerce Daily, New York. Reach her at alex@mobilemarketer.com.

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Tags: DIRECTV, Fox, Fox Networks, FX Network, mobile, mobile commerce, mobile marketing, National Geographic, on demand

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