If you’re a user of the personal news magazine Zite, you’re going to want to pay attention. The app is being shuttered and all data should be migrated over to Flipboard before December 7. The move should not be a surprise as Flipboard had been picking apart some features from the product ever since it was acquired in 2014.
People received notices of the closure within the Zite app and also by email. To begin migrating your content and magazines over, you’ll need to enter in your Flipboard credentials or use your Facebook, Twitter, or Google+ credentials to authenticate. Then tap the “Migrate to Flipboard” button.
Flipboard first began making serious hints about Zite’s demise in August when it began incorporating its technology to allow users to fine-tune the content that they’re receiving in their Flipboard feed. Previously it had also added Zite’s topic engine, clustered filtering to improve recommendations, and more. The most recent plucking of Zite came about in October with the inclusion of the interest graph to help brands better target their ads on the platform.
The process of integrating Zite into Flipboard has been a slow one but it’s probably because the Mike McCue-led firm just didn’t want to ruin its user experience. And while it’s bad news for Zite fans, the shuttering will no longer divert resources to a service that hasn’t really received any updates since it was bought by its competitor.
Zite was started out as a way to deliver personalized news to your iPad. Its emergence came during a time when the marketplace was flooded by the likes of Gravity, my6sense, and of course Flipboard. What drew most people to the service was its personalization algorithm that had promised to provide relevant content for us to read instead of constantly searching for it.
Eventually the company was acquired by CNN for reportedly between $20 to $25 million. It remained a standalone entity within the cable news network for three years until 2014 when Flipboard stepped in. Of course, the media landscape hasn’t changed in all that time. Zite still had to stand up against Flipboard and new players like Yahoo News Digest, Circa (until its shuttering), Apple News, and others.
We’ve reached out to Flipboard for comment and will update if we hear back.
Flipboard is a social magazine application and company founded in 2010 by Mike McCue and Evan Doll, based out of Palo Alto, California in the United States for Apple’s iPad tablet computer. The application is designed to collect the co… read more »
Zite is a personalized magazine for your iPad that automatically learns what you like and gets smarter as you use it. Zite gives you personalized news, articles, blogs, videos and other content from a variety of both mainstream and nic… read more »
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