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Facebook Messenger soars in usage at expense of Facebook’s core app

Facebook Messenger soars in usage at expense of Facebook’s core app

Facebook’s unbundling of its Messenger tool into a stand-alone app was a spectacularly successful move for the social media company — except for overall usage of Facebook’s flagship app.

That’s one of the main takeaways from the ComScore mobile app data report for November, 2014, released today.

According to the report, Facebook’s app was the top app (by percent of overall reach) in November, at 69 percent. Its Messenger app came in fifth, with a reach of 43.1 percent. A year ago, those numbers stood at 76.2 percent and 22.1 percent, respectively.

Of course, it’s no accident that Messenger use grew so quickly: Facebook split Messenger off in August, forcing people who wanted to chat with their friends from their phones to use the stand-alone app.

The new ComScore data makes it clear that Facebook’s users consider mobile messaging a vital feature, and were willing to do what it took to keep on doing so, despite significant public hand-wringing at the time at being forced to use a new tool. By November, Facebook said at the time, half a billion people had migrated to the app.

Facebook was a big winner in the report, with Instagram coming in ninth, with a reach of 30.7 percent. Google had six of the top 15 apps, including second-place Google Play, third-place Google Search, and fourth-place YouTube, while Twitter’s mobile app lagged behind, in eleventh place, with just 21.3 percent reach.

Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we… read more »

Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations. At the heart of Twitter are s… read more »

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob… read more »

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