Comcast is preparing to launch a video platform that will compete for ad dollars with web video players like Facebook and YouTube.
The service is called “Watchable,” Bloomberg reports, but that name could change before launch time.
For online video publishers the new platform may represent an opportunity to get in front of TV audiences, the report says.
Comcast is already the biggest video advertiser in the U.S., and does not want to be left behind as more and more video is delivered online. Presently, YouTube and Facebook are both winning increasing amounts of video ad spend away from Comcast.
Developing . . .
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