Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /homepages/8/d625981070/htdocs/mvnoblog/wp-includes/pomo/plural-forms.php on line 210
Comcast reportedly preparing a new video platform to compete for ad dollars with YouTube, Facebook - MVNO MVNE MNO Mobile & Telecoms industry intelligence
Wednesday , 17 July 2019
Breaking News
Comcast reportedly preparing a new video platform to compete for ad dollars with YouTube, Facebook

Comcast reportedly preparing a new video platform to compete for ad dollars with YouTube, Facebook

Comcast is preparing to launch a video platform that will compete for ad dollars with web video players like Facebook and YouTube.

The service is called “Watchable,” Bloomberg reports, but that name could change before launch time.

For online video publishers the new platform may represent an opportunity to get in front of TV audiences, the report says.

Comcast is already the biggest video advertiser in the U.S., and does not want to be left behind as more and more video is delivered online. Presently, YouTube and Facebook are both winning increasing amounts of video ad spend away from Comcast.

Developing . . .

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with t… read more »

Powered by VBProfiles


VB’s research team is studying web-personalization… Chime in here, and we’ll share the results.

Article Source

Share and Enjoy

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Email
Print