Tuesday , 21 August 2018
Breaking News

Mobile commerce

Mobile Ad Fraud: Why Should An Enterprise CIO Care? – Forbes

Shutterstock At face value, it would appear mobile ad fraud is primarily a problem for the advertiser and publisher — or the app itself that’s running the fraudulent ad. Why should a CIO or CTO care? Unfortunately, with advancements in mobile ad fraud, it’s rarely just one fraudulent ad. Over the last few years, the number of different types of mobile ... Read More »

5 Trends That Are Changing The Face Of M-Commerce – TNW

Our screens are getting smaller, our mobile devices are getting smarter while the e-commerce industry is getting bigger. Bigger to the tune of $2.29 trillion by the end of the year, over one-third of which will come from purchases made on mobile devices in the US, according to eMarketer’s projections. It’s not much of a shocker that m-commerce has been ... Read More »

Target merges Cartwheel into flagship mobile app – Retail Dive

Dive Brief: As expected, Target has integrated its popular Cartwheel savings app into its flagship mobile app, Andrew Weisbecker, Target’s senior director of apps and digital strategy, announced on the retailer’s blog Monday. Cartwheel users are urged to download the Target app if they haven’t already. They’ll be prompted to log into their Target.com account, which allows access to Cartwheel, ... Read More »

Report: Uniqlo looking for a digital transformation – Retail Dive

Dive Brief: Japanese retailer Uniqlo is looking to upgrade its image by adopting artificial intelligence solutions and hiring more experienced technology specialists, among other aims, according to a Nikkei Asian Review story. Tadashi Yanai, founder of parent company Fast Retailing, reportedly believes that AI-based systems could help factories, distributors and Uniqlo stores analyze data on consumer behavior to drive decisions around ... Read More »

The journey to mobile-first retail – InternetRetailing.net

Consumers have moved quickly towards mobile-first shopping. Chloe Rigby considers the retail response Back in 2014, House of Fraser [IRDX RHOF] became one of the first major UK retailers to unveil a mobile-first website. It came at a time when m-commerce accounted for 27% of online sales, according to figures from IMRG. But at House of Fraser, smartphones and tablets ... Read More »

Pacific Sunwear of California Tapped PredictSpring for Mobile App Solution – WWD

Pacific Sunwear of California LLC said today that its mobile commerce app was done in partnership with PredictSpring, and has resulted in a year-over-year app-generated sales gain of nearly 46 percent for July. The retailer’s adoption of the app was aimed at improving the overall shopping experience for their consumers via features that include “Shoppable Instagram” and loyalty program integration. ... Read More »

PacSun Partners with PredictSpring to Launch Fast Mobile App – Business Wire (press release)

ANAHEIM, Calif.–(BUSINESS WIRE)–Pacific Sunwear of California, LLC, a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles, today announced that it has launched a new mobile app experience through a partnership with PredictSpring, a mobile commerce leader. Users of the app, powered by PredictSpring, will benefit from notable features including Instagram ... Read More »

Mobile Commerce Use Growing in Germany – eMarketer

Desktop and laptop computers continue to be the device of choice for ecommerce activity in Germany, but use of smartphones and tablets for online shopping continues to rise, according to Mintel’s latest look at the country’s ecommerce preferences. Mintel’s most recent annual survey of internet users in Germany ages 16 and older found 29% had used their smartphone for shopping ... Read More »

China: China's BATs ready to dethrone US FAANG? Options … – Economic Times

China is no stranger to revolution, be it cultural, political or economic. But the ready adoption of a mobile-first approach to technology, which has propelled the most populous country to the global forefront – and storefront – of the digital age, may be the most far-reaching reformation yet. China’s online search, e-commerce and content landscape is dominated by Baidu Inc, ... Read More »

DSW e-commerce sales surge 27% in Q2 thanks to mobile traffic … – Retail Dive

Dive Brief: DSW on Tuesday reported second quarter sales rose 3.3% to $680.4 million, beating the Zacks Consensus Estimate for $669 million, and same-store sales edged up 0.6% compared to last year’s 1.2% decline — turning positive for the first time since 2015, according to Zacks. Reported gross profit in the quarter rose by 50 basis points, driven by lower markdowns ... Read More »