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Mobile commerce

3 Major Trends That Will Drive M-commerce Growth in 2018 – Customer Think

Over the last two decades, consumers have been spending massive amounts of money online. From approximately $7.3 billion back in 2000, the eCommerce sales have amounted to $115.3 billion in 2017. However, in the past few years, online shoppers have gained more flexibility and accessibility – all due to the ever-increasing use of mobile and evolution of mobile commerce (M-commerce). ... Read More »

Are PWAs the Future of Mobile Commerce? – Practical Ecommerce

Compared to a typical, mobile-optimized web page, progressive web apps may give mobile shoppers a better browsing and buying experience while helping online sellers attract more customers, convert at a better rate, and, ultimately, earn additional sales and profit. It is for these reasons that progressive web apps — PWAs — may be the next phase of mobile web optimization. ... Read More »

Weyland Tech Announces the Launch of Mobile Commerce and … – GlobeNewswire (press release)

NEW YORK NY, March 28, 2018 (GLOBE NEWSWIRE) — Weyland Tech Inc. (OTCQX: WEYL) (“Weyland” or the “Company”), a provider of mobile business applications, announces the launch of the ENable mobile commerce and logistics platform with its Strategic Partner, DPEX Worldwide (“DPEX”). The result of the strategic partnership announced in December 2016, the official launch of ENable is the culmination ... Read More »

Mobile Wallets And Tech-Savvy Youth Driving E-Commerce Growth In Vietnam – Forbes

<div _ngcontent-c20 innerhtml=" Vietnam’s young, tech-savvy population is turning to the internet to break out of an economic system stifled by decades of communist rule, leading to a boom in e-commerce activity. (Photo credit: HOANG DINH NAM/AFP/GettyImages) When it comes to e-commerce in the APAC region, no one beats China for volume and revenue. But China’s e-commerce explosion spawned revolutions&nbsp;throughout ... Read More »

Mobile Commerce Requires Shift From Traditional Marketing Methods – WWD

From a customer engagement perspective, the ubiquitous nature of mobile devices presents retailers and brands with immense opportunities. But companies face challenges in implementing marketing strategies that satisfy their sales and conversion goals. Jason Grunberg, vice president of Sailthru, the personalized e-mail technology firm, said to succeed today, companies need to shift their thinking. Here, Grunberg discusses how mobile devices ... Read More »

Report: Product discovery, not payments, the real m-commerce bottleneck – Marketing Land

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger argument is provocative and worth ... Read More »

Think Tank: Retailers Must Push the Limits of Mobile Commerce in … – WWD

Today’s shopper is undeniably mobile, and retailers who have been slow to adapt should take notice. Mobile accounted for 60 percent of traffic to retail sites and nearly 40 percent of orders in the fourth quarter of 2017 — an all-time high. For the first time in history, the majority of Christmas Day orders were placed on mobile devices, which drove nearly 70 percent of digital traffic ... Read More »

Think Tank: Retailers Must Push the Limits of Mobile Commerce in 2018 – WWD

Today’s shopper is undeniably mobile, and retailers who have been slow to adapt should take notice. Mobile accounted for 60 percent of traffic to retail sites and nearly 40 percent of orders in the fourth quarter of 2017 — an all-time high. For the first time in history, the majority of Christmas Day orders were placed on mobile devices, which drove nearly 70 percent of digital traffic ... Read More »

Shopify Boosts Mobile Commerce with International Expansion of Shoppable Instagram Posts – eSellerCafe

Source: Shopify Just yesterday, Shopify added Google Pay to its platform and today they make another big announcement by integrating shoppable Instagram posts for merchants located in Canada, Australia, UK, Germany, France, Italy, Spain, and Brazil. Facebook, as the owners of Instagram, continue to improve the Instagram platform to make it a mobile-centric marketplace like platform. The popular and fun ... Read More »

How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce – Retail Dive

By combining augmented reality and shopping technology for a first-ever activation on Snapchat last month, Jordan Brand successfully recreated basketball legend Michael Jordan’s famous free throw line dunk in 1988, built excitement with fans at an event and quickly sold out of pre-release merchandise. During a session at South by Southwest in Austin, TX, last week, executives from the brand’s ... Read More »