Tuesday , 23 April 2019
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Mobile commerce

Smart Furniture sees gains in mcommerce with responsive design

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6. The company found ways to streamline its desktop site so that page load times would not be compromised on mobile devices with the conversion. It also works hard to manage ... Read More »

Native advertising’s strength on mobile drives interest in private markets – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free Native advertising’s strength on mobile drives interest in private marketsAmazon’s recent Twitch purchase taken along with other recent moves the company suggest it is eyeing creating a private market for delivering native ads ... Read More »

Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily

Stiletto Wars image Harrods adds gamification to Shoe Heaven campaign to reach aspirational audienceBritish department store Harrods is getting shoe fanatics to engage with its amplified footwear selection with a heel-themed digital game.Click here to read the entire article on Luxury Daily Mobile encompasses automotive purchase funnel: L2Mobile now plays an integral role in every stage of the purchasing process ... Read More »

Amazon, First Data enter quickly expanding mobile gift cards space

Amazon’s mobile wallet stores gift cards The gift card portion of mobile wallets is growing quickly, with both Amazon and payment processor First Data entering the market, following closely on the heels of Google Wallet. Gyft – which is being acquired by First Data – claims to have pioneered the use mobile to manage gift cards but it was Apple’s ... Read More »

Regional banks deploy mobile 2.0 solutions to gain ground

Regional and community banks are advancing their mobile capabilities with new features that are helping them catch up to – and sometimes leap past – their larger counterparts as they react to customers’ mobile lifestyles. Features such as person-to-person payments and remote check deposits were not long ago solely the purview of larger financial institutions and online-only banking enterprises. Today ... Read More »

Coca-Cola launches Tweet-a-Coke as trackable social coupons gain

Coke is iconic but that doesn’t mean it’s stuck in the past As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5. The “Tweet-a-Coke” promotion permits a link to be tweeted that, ... Read More »

Mobile drives prioritization of unified retail supply chains: report

Amazon’s mobile wallet. Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey. The survey found that 93 percent of retailers have prioritized unified commerce for their supply chains this year, with 85 percent using inventory across channels compared ... Read More »

IKEA creates omnichannel shopping experience from favorited items in app

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer. The Sweden-based company unveiled the new app in ... Read More »

Lord & Taylor unites beacons, popular apps and brands for in-store appeal

Lord & Taylor delivers messages via beacon technology Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments. The multi-category, multi-floor beacon deployment represents the most ambitious application of beacon marketing in the retail industry ... Read More »