Wednesday , 22 May 2019
Breaking News

Mobile commerce

As brands address iOS proliferation, the standalone iPad app faces extinction – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free As brands address iOS proliferation, the standalone iPad app faces extinctionAs the proliferation of iOS devices, Walgreens is addressing the challenge with a universal mobile application intended for both iPhone and iPad users.Please ... Read More »

Burberry aims for handbag purchases with Style.com mobile ad – Luxury Daily

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Burberry autumn/winter 2014 campaign images Moschino amplifies runway capsule through Nordstrom, SelfridgesItalian fashion label Moschino is letting consumers experience “the dream” faster through a capsule collection available straight off its Barbie-themed runway show.Click here to read the entire article on Luxury Daily Givenchy ... Read More »

Brands and consumers cannot be friends

Matt Rosenberg is senior vice president of marketing at 140 Proof By Matt Rosenberg “She is like you, though less likely to like you.” – Jonathan Heck Facebook and Twitter are more than social networks – they are mobile companies. Look no further than last quarter’s earnings for proof: 62 percent of Facebook’s advertising revenue came from mobile, with more ... Read More »

American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising

American Eagle Outfitters has updated its mobile app American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application. The teen retailer recently updated its app to include pinch and zoom on product pictures as well as the ability to read product descriptions ... Read More »

Toaster Strudel campaign engages Fruit Ninja fans via gaming, coupons

Pillsbury Toaster Strudel’s “More Fruit” campaign drove consumer engagement this summer by creating an end-to-end gaming and entertainment experience that started in a digital game, moved into a mobile coupon and ended in a checkout line. Through a native voice, characters, and gameplay, 42 percent of sponsored challenges were completed by Fruit Ninja users before, during and after the event ... Read More »

Benefit wings it with mobile social giveaway promoting friendship

Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products. All through September, Benefit will host a series of events, physical and digital on social media sites, to promote its products with numerous giveaways. Its efforts represent an all-encompassing campaign to promote friendship and all-around beauty tips and trends. “Brands can ... Read More »

68pc of retailers overlook mcommerce investments: report – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free 68pc of retailers overlook mcommerce investments: reportA surprising 68 percent of retailers have no plans for new or continued investments in mobile infrastructure for holiday 2014 despite the fact that many recognize mobile ... Read More »

Brizo turns to Elle Décor, Veranda to further fashion campaign – Luxury Daily

By Brizo campaign Karl Lagerfeld’s newspaper is haute off the pressKarl Lagerfeld is expanding his impact in the fashion world one more step with his publication “The Karl Daily,” a newspaper that can be accessed online and in several of his stores.Click here to read the entire article on Luxury Daily Armani illustrates runway inspiration to prompt collection perusalItalian fashion label ... Read More »

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

Ari Brandt is cofounder/CEO of MediaBrix By Ari Brandt The surge in smartphone usage presents a tremendous opportunity for the digital ad industry to make serious advances both in technology and how brands can engage consumers. It is a completely new medium, which means it offers a new user experience, new user expectations, new technologies and new opportunities. Yet the ... Read More »