Thursday , 13 December 2018
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Mobile commerce

Estée Lauder prompts consumer research with Vogue ad – Luxury Daily

Estée Lauder Pure Color Envy Sculpting lipsticks Harrods aids Boodles’ high-jewelry awareness with month-long displayBritish jeweler Boodles is teaming up with London retailer Harrods to display its latest high-jewelry collection “Wonderland – Ocean of Dreams” for the month of August.Click here to read the entire article on Luxury Daily Couture houses include consumers in fashion shows through SoundCloudJean Paul Gaultier ... Read More »

39pc of leading retail mobile sites lose sales because of redirects

M-dot sites have too many redirects Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales. With all the talk about responsive Web design and adaptive design, new data from Web optimization firm Yottaa reveals that ... Read More »

Chiquita expands loyalty app fueled by gamification

Chiquita, the American producer and distributor of bananas, has released and expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise. The app includes a gamification rewards engine driven by “Chiquita ... Read More »

California eateries push for loyalty via beacon-enabled shopping app

Slyde allows small businesses to cost-effectively revamp their in-store and OOH strategy A dozen small California businesses are participating in the beta launch of a new touchless, beacon-enabled shopping experience through the Slyde mobile app to generate on-the-spot rewards and benefits for their most loyal customers while creating a more personal and engaging shopping experience. Slyde enables merchants to market ... Read More »

Sears, Kmart continue to expand mobile-enabled store pick-up

For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up. If consumers purchase an item on Sears.com, the item can now be picked up at a Kmart location and vice versa. ... Read More »

RetailMeNot finds strong interest in location-aware deals

RetailMeNot pioneers path-to-purchase via mobile Results from how consumers are engaging with mobile couponing app RetailMeNot reveal that location-aware deals are resonating. Since the launch of geo-targeted offers within the RetailMeNot app in 2012, more than 65 percent of users have opted-in to receive location-aware deals. Building on its location-enabled technology, the RetailMeNot app’s geo-fencing abilities has been expanded beyond ... Read More »

Boucheron journeys the world with high-jewelry Instagram effort – Luxury Daily

Boucheron’s Trésor de Perse necklace Jimmy Choo creates virtual showroom to enhance preorder experienceFootwear and accessories label Jimmy Choo is allowing consumers to experience its autumn/winter 2014 collection in a virtual showroom.Click here to read the entire article on Luxury Daily John Varvatos features Ringo Starr to promote new collectionMenswear label John Varvatos is releasing a video for the fall/winter ... Read More »

90pc identify smartphone as easiest-to-use in-store shopping device

Shoppers say using smartphones in stores is easy Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store. The Local Mobile Advantage ... Read More »

Bebe eyes bigger role for ecommerce with responsive mobile site

bebe goes mobile Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience. Also prioritizing data-driven metrics, the brand will learn more about its consumers to deliver tailored content and offers. Up until this point, the brand has maintained the majority of its sales via in-store transactions, ... Read More »