Saturday , 16 February 2019
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Mobile commerce

Rue La La app’s card-scanning feature allows for speedy purchases

Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members. Much similar to a check scanner on most banking apps seen these days, the tool uses a smartphone camera to photograph the card, alleviating the tedious typing of the 16-digit card number. The implementation reflects Rue ... Read More »

Visa bolsters tokenization to calm security concerns around mobile payments

Visa is addressing security concerns with mobile payments With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants. Visa previously got behind standardizing tokenization – which replaces a credit card’s 16-digit account number for mobile payments with a ... Read More »

Orbitz removes friction from mobile booking with new Amazon Fire phone app

Orbitz believes Amazon’s Fire phone will create buzz with consumers Web-based travel booking tool released a customized app for Amazon’s new Fire phone that removes friction from mobile booking experiences by enabling users to jump into destinations quickly from the homescreen. With the growth in smartphone ownership and more than 30 percent of Orbitz hotel transactions now coming from ... Read More »

The Ritz-Carlton aggregates UGC to scale memories campaign – Luxury Daily

The Ritz-Carlton’s “Your Memories” Web page Dior explores art heritage in summer-long content seriesFrench fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.Click here to read the entire article on Luxury Daily Kenzo builds 3D virtual gallery to illuminate fall collectionFrench apparel and ... Read More »

Aeropostale teases AeroNow rebranding with social, text campaigns

Aeropostale’s AeroNow slogan Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions. By using provocative messages such as “You’ve changed so we’ve changed” and “Are You Who You Were a Year Ago?,” the retailer aims ... Read More »

Will retailer rejection put out Amazon Wallet’s fire?

Will Amazon’s wallet be received favorably by retailers? Amazon has entered the offline mobile-payments space seeking to close the loop on merchant app downloads with a multi-merchant wallet, but retailers may shun the platform as Amazon has encroached on their profits before. The biggest problem with mobile wallets or payments in general stems from the perception that they are actual ... Read More »

Apple Passbook used more frequently than other digital wallets: report

Passbook drives frequent use New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have. The Digital Wallet Usage Study from Thrive Analytics found that 79 percent of consumers have used PayPal, 40 percent Google ... Read More »

Chuck E. Cheese’s Skate Universe app continues entertainment at home

Chuck E Cheese’s Skate Universe Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience. While technology is a centerpiece in today’s world, Chuck E. Cheese app producers aim to spread its reach beyond the in-store experience. Given the app lends a ... Read More »

What the AmEx-Uber partnership signals about customer engagement

Ned Elton is managing partner and financial services lead at Rosetta By Ned Elton American Express’ recently announced partnership with Uber on a “first-of-its-kind” loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions – meaningful both in terms of the surprise and delight that they give customers, and in the effect that they ... Read More »

Target fires back at Amazon with its own image recognition app

Target’s new In a Snap image recognition app Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want. Target is testing an image recognition mobile application to provide instant access – including purchasing capabilities – to products appearing ... Read More »