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Mobile commerce

Wheaties hands over packaging design via MapMyFitness partnership – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free Wheaties hands over packaging design via MapMyFitness partnershipIn an example of how mobile and social are disrupting traditional packaging design strategies, General Mills’ Wheaties is letting mobile consumers choose the next athlete to ... Read More »

Twitter drives brand app downloads via targeted promotions – Luxury Daily

Porsche Motorsport app available for iOS Mercedes-Benz outpaces competitors with digital: L2Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.Click here to read the entire article on Luxury Daily Top 10 luxury brand multichannel marketers of Q2Channel boundaries continued to blur in the second quarter of 2014 as ... Read More »

Beacon deployments fail to leverage the technology’s full potential

Retailers must not implement beacons for the sake of tech trends alone While a growing number of retailers are embracing beacon technology to deliver hyper-local content in stores, no one yet appears to be leveraging the full potential of the technology by pairing it with existing customer data to guide offline purchases. Winning the path to purchase is becoming more ... Read More »

38pc use mobile frequently for remote check deposits: Bank of America

Bank of America’s mobile banking application. Nearly one in four people use mobile frequently to deposit checks in a bank, as mobile’s transformational impact continues to spread to personal finance, according to a new report from Bank of America. Its survey found that as customers increasingly access a banking mobile application, the most common activities include monitoring account balances and ... Read More »

Cousins Subs builds on self-service trend via mobile ordering

Cousins Subs realizes consumer demand for DIY Cousins Subs is the latest restaurant chain to add mobile and online ordering to its menu through a partnership with remote ordering guru Olo. Fans of the Milwaukee-based sandwich company will now benefit from customized catering and group orders among other enhancements such as the ability to order ahead and skip the line ... Read More »

Luscinia Health gains 15K subscribers through SMS campaign

Prescription-savings program  Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers. For the past six months, the campaign has built a database of more than 15,000 subscriptions. Users receive direct discounts off prescriptions and monthly offers upon subscription to the service. “One objective of this campaign was to ... Read More »

The RealReal resale value app helps justify purchase price – Luxury Daily

Screenshot of The RealReal’s RealBook app Top 10 brand social videos of Q2In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.Click here to read the entire article on Luxury Daily Affluent shoppers drive retail consumption: reportTargeting and attracting the business of affluent ... Read More »