Monday , 16 July 2018
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Mobile commerce

Brands must rethink their approach to CRM via mobile

Tim Jenkins is CEO of 4Info By Tim Jenkins As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database. Marketers are quick to build online campaigns around their existing customer base, but they do not attempt to go mobile with CRM advertising. They should. Existing customers ... Read More »

EBay, Gilt prioritize fashion-first wearable tech to push sales

Ringly, the fashion-first smart ring EBay, Gilt and Airbnb are a few of the retailers showing their support of New York start-up Ringly’s smart ring by collaborating with the product’s mobile application. As fashion-forward wearables gain momentum, Ringly’s latest announcement regarding additional app collaborations parallels with the release of Philadelphia-based start-up Beacon and Lively and its introduction of its own stylish ... Read More »

CityPass takes next step toward mobile ticketing to top attractions

A company that bundles pre-paid admission tickets for top attractions in several cities around the country is planning to go mobile. CityPass, a family-owned company based in Victor, ID, has launched a test in Chicago through which customers can pick up their physical booklet of tickets using a voucher on their mobile phone. The plan is to eventually digitize the ... Read More »

1800Flowers.com to accept bitcoin to expand customer outreach

1800Flowers’ mobile app. 1800Flowers.com’s plan to start accepting bitcoin payments in the fall reflects the retailer’s search for new ways to reach a growing audience whose financial dealings and purchasing increasingly happen in the digital realm, including mobile. The Carle Place, NY, company will begin accepting the virtual currency through the Coinbase platform already used by Expedia.com, Overstock.com, DISH Network ... Read More »

Wheaties hands over packaging design via MapMyFitness partnership – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free Wheaties hands over packaging design via MapMyFitness partnershipIn an example of how mobile and social are disrupting traditional packaging design strategies, General Mills’ Wheaties is letting mobile consumers choose the next athlete to ... Read More »

Twitter drives brand app downloads via targeted promotions – Luxury Daily

Porsche Motorsport app available for iOS Mercedes-Benz outpaces competitors with digital: L2Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.Click here to read the entire article on Luxury Daily Top 10 luxury brand multichannel marketers of Q2Channel boundaries continued to blur in the second quarter of 2014 as ... Read More »

Beacon deployments fail to leverage the technology’s full potential

Retailers must not implement beacons for the sake of tech trends alone While a growing number of retailers are embracing beacon technology to deliver hyper-local content in stores, no one yet appears to be leveraging the full potential of the technology by pairing it with existing customer data to guide offline purchases. Winning the path to purchase is becoming more ... Read More »

38pc use mobile frequently for remote check deposits: Bank of America

Bank of America’s mobile banking application. Nearly one in four people use mobile frequently to deposit checks in a bank, as mobile’s transformational impact continues to spread to personal finance, according to a new report from Bank of America. Its survey found that as customers increasingly access a banking mobile application, the most common activities include monitoring account balances and ... Read More »

Cousins Subs builds on self-service trend via mobile ordering

Cousins Subs realizes consumer demand for DIY Cousins Subs is the latest restaurant chain to add mobile and online ordering to its menu through a partnership with remote ordering guru Olo. Fans of the Milwaukee-based sandwich company will now benefit from customized catering and group orders among other enhancements such as the ability to order ahead and skip the line ... Read More »