Monday , 18 February 2019
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Mobile commerce

Apple Pay’s halo effect evident in Subway Softcard partnership

The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway. In what the restaurant chain is calling the largest NFC deployment in the United States, Subway is launching ... Read More »

Foot Locker sports a speedy omnichannel approach with Deliv

Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking. Through this collaboration, Foot Locker is taking steps toward offering the most convenient customer experience possible. Customers will be able to enjoy the option of personalizing their delivery experience, in order ... Read More »

SeatGeek reaches ticket seekers on social with targeted ads

As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application. Based on specific Twitter accounts’ activities and followings, SeatGeek delivers personalized ads to make its potential customers’ experiences with the search engine more relative and appealing. These efforts are launched at a time ... Read More »

By Atelier offers complimentary concierge service to spur iPhone 6 case sales

My Atelier’s concerige service icon Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks. Currently, By Atelier designs phone cases for Apple’s iPhone 5s and Samsung models in a range of materials that turn a smartphone into a high-end accessory. As buzz increases and pre-orders are placed for ... Read More »

Nordstrom employs New York Instagrammers to personalize fall accessories – Luxury Daily

Promotional image for Nordstrom’s Instalog Harrods, Fortnum & Mason boost foot traffic with London Design Festival displaysDuring the London Design Festival, British retailers are taking the opportunity to show off their home furnishings and connection to the design community.Click here to read the entire article on Luxury Daily Nordstrom employs New York Instagrammers to personalize fall accessoriesDepartment store chain Nordstrom ... Read More »

Disneyland scares up mobile ticketing for Halloween

Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations. As the Disney brand continues to take steps toward mobile capabilities, through Magic Bands and various mobile applications, it also is aiming towards an increase of sales, given consumers’ increasing confidence in purchases made via mobile. ... Read More »

United Way partners with bitcoin to streamline donations

United Way Worldwide is the first nonprofit to partner with bitcoin platform Coinbase to provide donors with a more streamlined approach of contributing to its Innovation Fund via virtual currency. United Way aims for its Innovation Fund to intervene in literacy programs and use data to expand its services to children in need of literacy development. By partnering with Coinbase, ... Read More »