Wednesday , 19 September 2018
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Mobile commerce

PayPal Select brings back rewards for top shoppers

PayPal’s shopping screen on the mobile app PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. The program launched by invitation only based on users’ history on PayPal and follows by about 18 months the cancelation PayPal’s previous loyalty program, ... Read More »

Hotel brands must improve metasearch visibility: L2 – Luxury Daily

TripAdvisor results for St. Regis search Top 10 luxury beauty and personal care efforts of H1Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.Click here to read the entire article on Luxury Daily Hotel brands must improve metasearch visibility: L2Hotel brands are increasingly squeezed by the metasearch dominance of online ... Read More »

EBay says in-store pickup gains traction faster than same-day delivery

EBay’s order online, pickup in-store service is growing quickly EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm. During a conference call with analysts this week to discuss eBay’s second quarter results, ... Read More »

Donald J Pliner’s mobile Web site sees 3pc increase in order size

Donald J Pliner’s mobile Web site Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size. The site differs from typical Web-responsive sites with the use of an adaptive design and content that is ... Read More »

Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

Click here to sign up for Mobile Marketer for free Big brands acquire mobile talent; smaller brands seek alternativesRetailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring companies that come equipped with a wealth of  mobile expertise.Please click here to read the entire story on Mobile Marketer Google’s mobile search gains ... Read More »

Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily

Screenshot of Galeries Lafayette’s Haussmann app Harrods crafts bespoke experiences for consumers with month-long seriesBritish department store Harrods is bringing together a number of brands across categories for a bespoke event series.Click here to read the entire article on Luxury Daily Top 10 apparel and accessories brand efforts of H1Fashion labels focused on granting consumers access to their brands through ... Read More »

Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards. The new offering from Visa seeks to make payment easier by storing credit-card information online so that e-payments can be made on participating merchants’ Web sites without entering anything other than a ... Read More »

Web-based mobile transactions grow 48pc in North America: report

Web-based mobile payments are growing Web-based mobile transactions continue to grow, up 48 percent in the past year in North America and representing 16.9 percent of all transactions, according to new data released today by Adyen. Overall, mobile transactions were up 9 percent in the second quarter of 2014 from the previous quarter. All of the sectors reviewed saw a ... Read More »

Location-based, relevant push notifications will reign this holiday season – Mobile Marketer

 Click here to sign up for Mobile Marketer for free Location-based, relevant push notifications will reign this holiday seasonPush notifications can either be incredibly helpful or terribly annoying for shoppers, but emerging best-practices from the still relatively new messaging strategy suggest location and relevancy will help some notifications stand above the rest during the upcoming holiday season.Please click here to ... Read More »

Mercedes-Benz hands off Instagram control with photo passes – Luxury Daily

#MBPhotoPass image ROI of events exceeds all other marketing initiatives: reportEighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.Click here to read the entire article on Luxury Daily Top 10 automotive brand efforts of H1Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half ... Read More »