Wednesday , 26 June 2019
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Mobile commerce

Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge

Dunkin’ challenges fans to decorate their coffee cups Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram. The Boston Scream Donut, an annual fan-favorite, is a version of the popular Boston Kreme Donut, with a special orange frosting design while the Halloween ... Read More »

Wyndham Hotels extends mobile booking through Last Minute Travel Deals app

Last Minute Deals offers hotels, flights, car rentals and vacation homes Wyndham Hotels is extending its reach to last-minute travelers through a new integration with the Last Minute Travel Deals mobile application. The partnership with Wyndham also includes other major brands, such as Days Inn, Ramada and Howard Johnson. The app, which claims to offer agent-level prices on hotels worldwide, ... Read More »

Groupon’s Pages lets merchants self-promote to mobile consumers

Listing on Groupon Pages. Groupon, striving to reinvent itself as more than a daily-deals engine, launched Groupon Pages, comprising seven million listings of merchant information and deals to engage customers who increasingly consume information on mobile from sources such as Facebook and Yelp. Groupon Pages gives merchants their own space on and lets them use it to highlight their businesses ... Read More »

Lexus assists early-stage research with apps – Luxury Daily

Lexus NX virtual reality app Please click here to register for Luxury Daily newsletters Michael Kors sets strong precedent for China store opening: reportU.S. fashion label Michael Kors’ Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.Click here to read ... Read More »

Target scares up Halloween sales with Instagram treats

Target is using Instagram to reach Halloween fans In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects. Fans of the fall holiday will be able to virtually explore the “Halloween Hills” fantasy neighborhood on Instagram, which is geared towards adult consumers looking for ... Read More »

Local restaurants streamline pay-at-the-table with Apple Pay

Mobile payments are rising in the restaurant sector The Perkwave mobile application  has teamed up with Apple Pay to bring quick payment options to customers of a slew of local restaurants including the Crown & Anchor Pub in Las Vegas, NV, Café Vico in Fort Lauderdale, FL and The Grille in San Diego, CA. With the multitude of restaurants beginning ... Read More »

Billions in holiday mcommerce sales at risk due to cart abandonment: report

Jumio offers credit-card scanning technology Merchants and brands could lose out on up to $8.6 billion in mcommerce sales this holiday season due to checkout cart abandonment, according to a new report from Jumio. With research suggesting that between 47 and 72 percent of consumers experience checkout friction while shopping on mobile and abandon the purchasing process, the stakes will ... Read More »

Lands’ End uses dynamic videos, Twitter for breast cancer awareness

Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease. The video includes warehouse footage of sewing machines knitting the corresponding breast cancer awareness logos onto merchandise along with a few monologues of how employees have been ... Read More »

Mister Donut extends mobile loyalty following 3,000 member sign-ups

Fast food franchise Mister Donut in El Salvador is expanding its mobile loyalty initiative Orange World to more of its locations to improve customer experiences and personalization. During an initial pilot launch involving seven of its locations, Mister Donut saw 3,200 customers join the mobile loyalty program, leading to the franchise’s extension of the program to the remaining 25 locations ... Read More »