Wednesday , 22 August 2018
Breaking News

Mobile commerce

Mobile Giving exec: Mobile is a channel, not a strategy

Jim Manis, CEO and founder of BBB Mobile Giving Foundation NEW YORK – Nonprofit organization Better Business Bureau Mobile Giving Foundation’s CEO Jim Manis emphasized the reach of mobile given its multi-platform ecosystem at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day. As mobile user statistics continue to rise, such as that 64 percent of people have a smartphone, BBB ... Read More »

How sports leagues use iBeacons to complement in-stadium SMS – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free How sports leagues use iBeacons to complement in-stadium SMSApple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports ... Read More »

Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary – Luxury Daily

From Autoweek’s Porsche 911 app Top 10 jewelry and watch brand efforts of H1During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.Click here to read the entire article on Luxury Daily Marc Jacobs ensures longterm awareness with Daisy Dream “Dream” capsuleU.S. apparel and accessories brand Marc Jacobs is expanding ... Read More »

Retail apps with store mode drive up to 5x more interactions

Lowe’s offers an in-store mode on its app New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting. The demand for more mobile inside stores is being driven by both consumers and retailers, who recognize how smartphones can make shopping and retailing more efficient and ... Read More »

Citgo uses mobile to reward loyal customers with gifts of gas

Citgo Club app. Citgo customers in Southern Illinois and Indiana who downloaded a mobile application recently received thousands of dollars in gift cards as part of a free-gas giveaway. The Club Citgo Free Gas Giveaway sweepstakes offered consumers special offers and prizes at 50 select Citgo locations. Paul Barczewski, the first grand prize winner, was presented with $2,500 in Citgo ... Read More »

Aston Martin magazine connects consumers to lifestyle side of brand – Luxury Daily

From Aston Martin app Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, VisaU.S. ecommerce company Borderfree is helping American retailers, including Neiman Marcus, expand their Middle Eastern business through a new partnership with Visa.Click here to read the entire article on Luxury Daily eBay, Sotheby’s auction partnership propelled by technology, art market growthInternational auction house Sotheby’s has joined forces with ... Read More »

Marriott expands mobile platform to integrate with iBeacons

In a significant expansion of its already cutting-edge mobile platform, Marriott is piloting the use of  iBeacons to send guests push notifications based on their location at one of its properties. Marriott claims the strategy is the first implementation by a major hotel to offer geo-targeted mobile offers during stay. The recently announced LocalPerks program will tie in with Marriott ... Read More »

How Walgreens frames mobile for photo-ordering success

A recent email promotes Walgreens’ mobile photo services Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos. Photo processing is an important ... Read More »

JackThreads mobilizes pop-up shops for personalized shopping experiences

JackThreads’ shoppable mobile ad Online men’s apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience. The rich media mobile ad campaign consists of a banner ad that, when expanded, presents a full page of personalized merchandise and offers. The ... Read More »

46pc of British consumers use mobile to inform purchase decisions: report

Almost half of all British consumers use mobile as a shopping tool Consumers in Britain are increasingly interested in incorporating mobile into their daily shopping routines for holistic understanding and gratification at the point-of-purchase, according to a new study from xAd. As the mobile user experience continues to improve, consumers are turning to the convenience of their mobile devices more ... Read More »