Tuesday , 23 October 2018
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Mobile commerce

Zalando’s image recognition app makes shopping easier

Europe’s largest online retailer, Zalando SE, is testing an image recognition application that allows users to photograph people’s outfits and get recommendations for similar clothing items. The Berlin-based retailer announced its plans for testing the new feature in the mobile app this week. Founded in 2008, Zalando aims to expand its brand and will be filing for an initial public ... Read More »

Mobile marketing struts through New York Fashion Week – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free Mobile marketing struts through New York Fashion WeekBrands such as Clorox, AccuWeather and Pilot are thinking outside the box to effectively place themselves in the center of events during this season’s Mercedes-Benz Fashion ... Read More »

Mandarin Oriental revisits celebrity endorsements in Wall Street Journal ad – Luxury Daily

Mandarin Oriental’s “He’s a fan, She’s a fan” Key takeaways from the Hermès and LVMH legal battleThe settlement of the feud between luxury conglomerate LVMH Moët Hennessy Louis Vuitton and leather goods maker Hermès benefits both parties, but what does it mean for other independently-owned luxury brands?Click here to read the entire article on Luxury Daily Saks modernizes heritage with ... Read More »

MCX mobile payments pilot could steal Apple’s thunder

While Apple’s rumored launch of mobile payments solution next week is expected to make a big impact, Merchant Customer Exchange – a consortium of retailers – has beat the technology company to the punch with a pilot already in market and significant potential for a quick impact on sales. Merchant Customer Exchange yesterday unveiled the brand of its new central ... Read More »

McDonald’s preparing for launch of NFC-based mobile payments system

Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right. An internal memo sent to McDonald’s franchises this week informed employees that they must be ... Read More »

Isis’ Softcard rebranding leaves strategic woes unaddressed

Isis Wallet has changed its name to Softcard, following the mobile wallet platform’s announcement in July that it would rebrand to avoid any association with the Islamic militant group whose English name forms the acronym ISIS. The new name, accompanied by a new logo, reflects the company’s endeavor to leverage mobile to help consumers find a safer and better way ... Read More »

Café Lou Lou takes reservations in-house with new app functions

An independent restaurant in Kentucky is using a new function on its DineTime Host iPad application that will make it easier to manage reservations and conduct follow-up messaging to guests. Café Lou Lou, which operates two casual-dining restaurants in Louisville, KY, is one of the first eateries to use the app’s new functionality. It became available in late August, offering ... Read More »

Targeted ads grow at expense of paid search, untargeted banners: report – Mobile Marketer

Click here to sign up for Mobile Marketer for free Targeted ads grow at expense of paid search, untargeted banners: reportThe growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast ... Read More »

Creating content is worth the investment: Mr Porter editor – Luxury Daily

Promotional image for Spring app Creating content is worth the investment: Mr Porter editorNEW YORK – Mobile presents an opportunity for retailers to give consumers a personal, local experience when shopping, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.Click here to read the entire article on Luxury Daily Land Rover unveils opportunity for space flightJaguar ... Read More »