Wednesday , 17 October 2018
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Mobile commerce

Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series

Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites. Kohl’s ongoing collection DesigNation features a new designer every season, attracting frugal spenders who are interested in big-name fashion designers. By promoting with a multichannel ... Read More »’s mobile app organizes rewards programs

Pay up has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs. The WalletUp mobile app, available for free on both Android and iOS platforms, offers consumers a plethora of financial resources, including how to maximize credit card rewards. Designed ... Read More »

Subway’s comprehensive mobile promotional strategy drives ongoing engagement – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free Subway’s comprehensive mobile promotional strategy drives ongoing engagementSubway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone ... Read More »

Mercedes-Benz meditates on GLA model to celebrate Instagram milestone – Luxury Daily

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Still from Amshu Chukki’s video for Mercedes-Benz Luxury brands look to courts, crowdsourcing to fight counterfeitsThe fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.Click here to read the entire article on Luxury Daily Dolce & Gabbana turns to ... Read More »

Retailers should look beyond beacons to drive relevancy during holidays

Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season.  According to Juniper’s recent report on consumer mobile context and location services, marketers can leverage the prevalence of mobile usage to drive consumer engagement and sales by offering location-based and contextual offers, which have shown to resonate well with consumers this ... Read More »

Facebook fans spend almost 50pc more at grocery stores: report

A new report sheds some light on the question of whether or not social media engagement impacts retailers’ bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans. The report from Collective Bias and Yeti Data, “Social Engagement and its Impact on a Buyer’s Purchases,” points to social media’s role in ... Read More »

Net-A-Porter spurs fall purchases via mobile trend report – Luxury Daily

Folk style curated by Net-A-Porter Marc Jacobs aims for structure, expansiveness in Web site redesignU.S. fashion label Marc Jacobs is staying relevant with a grid-like layout for its Web site redesign that allows many collections to be shown simultaneously.Click here to read the entire article on Luxury Daily Net-A-Porter spurs fall purchases via mobile trend reportBritish online retailer Net-A-Porter is ... Read More »

Rise of the enterprise mobile event app

Patrick Payne is CEO of QuickMobile By Patrick Payne Most corporate event planning teams work on a core portfolio of large-scale and higher-profile events that require immense resources. At these events, mobile event applications are becoming as commonplace as a morning coffee break. Every year, however, the typical enterprise conducts hundreds of gatherings of varying size and purpose, from sales ... Read More »

Papa John’s offers best mobile Web experience among leading restaurants: report

The Papa John’s mobile Web site A new report being released today gives Papa John’s the highest score among leading restaurants for its fast-loading mobile Web experience. The average score in The Search Agency report, “The Mobile Experience Scorecard – Restaurants & Catering,” was 2.57, suggesting restaurants have some work to do to improve the mobile Web experience. Overall, the ... Read More »