Thursday , 17 January 2019
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Mobile commerce

Use it or lose it: How to tap end-of-year budget

Tia Sollecito is vice president and group account director at HelloWorld By Tia Sollecito If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold. Now the challenge is to use it so you do not lose it for next year. This scenario screams test and learn, ... Read More »

Embrace responsive Web design to lure mobile buyers: Forrester

Brands should forget conventional wisdom and embrace responsive Web design as a perfect fit for most transactional scenarios to convince consumers to embrace buying on their mobile devices, according to a new Forrester Research report. It is tough for brands to convince some customers to try making purchases on mobile simply because they are either used to a PC or ... Read More »

Chipotle taps social in Halloween selfie contest, charity fund-raiser

Chipotle’s “Boorito” mascots. Chipotle is leveraging social to engage costumed Halloween customers in a contest while raising up to $1 million for its Chipotle Cultivate Foundation. The chain’s fourth annual Boorito event offers $3 burritos, bowls, salads, tacos and kids’ meals for customers dressed in costume in support of the non-profit foundation starting at 5 p.m. on Oct. 31. The Denver-based, ... Read More »

Optimizing mobile advertising on dimensions that really matter

Joline McGoldrick is director of research at Millward Brown By Joline McGoldrick With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem. While behavioral data will always remain at the core of mobile ... Read More »

Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC

NFC will reign in the United States, according to Javelin. LITCHFIELD PARK, AZ – A Javelin executive at the Mobile Shopping Summit 2014 said PayPal’s split with eBay would provide an opportunity for Apple Pay and NFC to drive adoption. The executive’s “Mobile Wallet – State of the Union” session looked at new data showing consumer support of mobile wallet ... Read More »

Kohl’s leverages mobile loyalty program to drive customer engagement

Kohl’s offers $5 for every 100 points earned Kohl’s is leveraging its new loyalty program, optimized for mobile and Web, in a bid to continue driving customer engagement and build deeper relationships with consumers. The Yes2You rewards program will offer earning points for every purchase made at Kohls.com or in-store, and will serve as a two-way dialogue to help deliver ... Read More »

Walgreens rewards health-conscious consumers, developers

Walgreens in-app loyalty card. Walgreens is letting consumers earn loyalty program points by connecting eligible health or fitness applications or devices to its Balance Rewards app program and awarding cash prizes to developers who find ways to integrate other programs with the app. Besides rewarding customers for their healthy choices, the drugstore chain will award $13,000 in prizes for the best integration ... Read More »

Walgreens rewards health-conscious consumers, developers

Walgreens in-app loyalty card. Walgreens is letting consumers earn loyalty program points by connecting eligible health or fitness applications or devices to its Balance Rewards app program and awarding cash prizes to developers who find ways to integrate other programs with the app. Besides rewarding customers for their healthy choices, the drugstore chain will award $13,000 in prizes for the best integration ... Read More »

Why Urban Outfitters, REI chose checkout to spearhead responsive design push – Mobile Marketer

Click here to sign up for Mobile Marketer for free Why Urban Outfitters, REI chose checkout to spearhead responsive design pushLITCHFIELD PARK AZ – Executives from Urban Outfitters and REI at the Mobile Shopping Summit 2014 explained why they are taking a piecemeal approach to responsive Web design, with both landing on checkout as the first completely responsive site component.Please ... Read More »

Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store – Luxury Daily

Exterior of Bloomingdale’s Stanford store Please click here to register for Luxury Daily newsletters Top 10 luxury branding efforts of Q3Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.Click here to read the entire article on Luxury Daily Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley storeDepartment store chain Bloomingdale’s is opening its first ... Read More »