Friday , 20 April 2018
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Mobile commerce

What the AmEx-Uber partnership signals about customer engagement

Ned Elton is managing partner and financial services lead at Rosetta By Ned Elton American Express’ recently announced partnership with Uber on a “first-of-its-kind” loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions – meaningful both in terms of the surprise and delight that they give customers, and in the effect that they ... Read More »

Target fires back at Amazon with its own image recognition app

Target’s new In a Snap image recognition app Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want. Target is testing an image recognition mobile application to provide instant access – including purchasing capabilities – to products appearing ... Read More »

Kimpton Hotels takes a guest-first approach to digital overhaul

Kimpton Hotels creates a new standard for user experience on the Web Kimpton Hotels has unveiled a reinvented, fully responsive Web experience that incorporates content from a recently launched travel blog while providing features such as a universally available booking pathway. The new site, which was designed by San Francisco-based Fine agency, scraps legacy content, and sitemaps in favor of ... Read More »

Azek builds 3D iPad app for immersive decking shopping

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase. The Azek Build Products iPad app enables users to view a realistic 2D or 3D depiction of what their moulding, deck, railing, porch and paver projects will look like once completed. Using ... Read More »

Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

Moët & Chandon game Affluent consumers disappointed by in-store experiences: reportThe United States’ wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.Click here to read the entire article on Luxury Daily Oscar de la Renta commemorates presidential ties ... Read More »

How Quiznos uses gamification to strengthen loyalty connections

Quiznos generates brilliant results from a recent photo-centric campaign A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program. Quiznos engaged with office workers by asking for their participation in a game which rewarded the hungriest players ... Read More »

PayPal Select brings back rewards for top shoppers

PayPal’s shopping screen on the mobile app PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. The program launched by invitation only based on users’ history on PayPal and follows by about 18 months the cancelation PayPal’s previous loyalty program, ... Read More »

Hotel brands must improve metasearch visibility: L2 – Luxury Daily

TripAdvisor results for St. Regis search Top 10 luxury beauty and personal care efforts of H1Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.Click here to read the entire article on Luxury Daily Hotel brands must improve metasearch visibility: L2Hotel brands are increasingly squeezed by the metasearch dominance of online ... Read More »

EBay says in-store pickup gains traction faster than same-day delivery

EBay’s order online, pickup in-store service is growing quickly EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm. During a conference call with analysts this week to discuss eBay’s second quarter results, ... Read More »