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Mobile commerce

The customer journey in m-commerce checkout: how to navigate … – The Paypers (press release) (blog)

To boost customer journey in m-commerce checkout, Ron van Wezel, Aite Group, advises merchants to use the exemptions PSD2 provides for risk based authentication This editorial was first published in our Web Fraud Prevention and Online Authentication Market Guide 2017/2018. The Guide is a complete overview of the fraud management, digital identity verification and authentication ecosystem provided by thought leaders ... Read More »

New eMarketer Study Suggests Big Things Ahead for Mobile … – Payment Week

February 13, 2018         By: Steven Anderson For anyone who doubted that mobile commerce was going anywhere worth following, there’s big news out from eMarketer, who sent on its study of the mobile commerce landscape. The report contains some real Earth-shaking material, including the revelation that, by 2021, 72.9 percent of the ecommerce market will be mobile commerce. Retail ecommerce ... Read More »

The customer journey in m-commerce checkout: how to navigate security roadblocks – The Paypers (press release) (blog)

To boost customer journey in m-commerce checkout, Ron van Wezel, Aite Group, advises merchants to use the exemptions PSD2 provides for risk based authentication This editorial was first published in our Web Fraud Prevention and Online Authentication Market Guide 2017/2018. The Guide is a complete overview of the fraud management, digital identity verification and authentication ecosystem provided by thought leaders ... Read More »

Mobile email marketing draws level with desktop as m-commerce … – InternetRetailing.net

Email marketing reached a milestone in 2017 – for the first time ever, conversion rates for both desktop and mobile were equivalent, according to new data released today by Yes Lifecycle Marketing. In its latest Email Benchmark Report: A Marketer’s Guide to 2018, Yes Lifecycle Marketing analysed almost 9 billion emails sent in Q4 2017 and more than 30 billion sent ... Read More »

Mobile transactions rose Sh283bn up to December – Daily Nation

By CONSTANT MUNDAMore by this Author The value of cash transacted through mobile phones rose by Sh283.37 billion in the 12 months ended December 2017 compared to the previous year, fresh data from the Central Bank of Kenya (CBK) shows. Mobile payments nearly hit Sh3.64 trillion last year translating to a daily average of Sh9.97 billion, reflecting rising settlements via ... Read More »

Shopee PH's 'mobile-first' approach key to e-commerce success – The Manila Times

.fb_iframe_widget spanwidth:460px !important; .fb_iframe_widget iframe margin: 0 !important; .fb_edge_comment_widget display: none !important; Mobile shopping platform Shopee emerged as the fastest growing e-commerce company in the Philippines, according to a recent study by the Malaysia-based iPrice Group, Shopee finished second behind Lazada among the top Android shopping apps of 2017 and took the top spot among iOS shopping apps in the ... Read More »

Packaged Facts: Mobile Commerce Gains – HomeWorld Business (press release) (blog)

In a new report, “Digital Payments in the U.S.: Consumer Usage, Wallets and P2P,” market research firm Packaged Facts indicated that the percentage of American adult consumers reporting mobile Internet activity within 30 days prior reached 52% during 2017, up about 50% in just four years. But it indicated that different demographic groups are taking different approaches to m-commerce. Purchase-related ... Read More »

81% of retailers will use unified commerce platforms by 2020 – Retail Dive

Dive Brief: By the end of 2020, 81% of retailers will deploy unified commerce platforms, to support commerce across the enterprise’s stores, mobile users and the web, according to a survey by Boston Retail Partners (BRP). This is seen as essential to competing in the omnichannel environment. In the online survey of 500 North American retailers, BRP found 28% of respondents had ... Read More »

Amazon leads e-commerce mobile searches in India – Business Insider

BI Intelligence This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Amazon dominated e-commerce mobile search in India from July 1, 2017 through the end of the year, according to a report from Jana, cited by Quartz. The report, which tracked approximately 1.65 million mobile searches ... Read More »

eBay, Mashable launch shoppable content – Retail Dive

Dive Brief: Ebay announced that it has partnered with media and entertainment website Mashable to plant shopping tag icons in its stories and images, allowing Mashable readers to shop for similar items on eBay’s marketplace. The effort was driven by the eBay Marketing Lab, which wanted to enable “shoppable” stories and images to better understand how consumers shop online when they ... Read More »