Mobile commerce

In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app users engaged. There are literally billions of smartphone users. There are an estimated seven billion people occupying the planet now, and by 2019 it’s expected that 2.5 billion people will own mobiles with access to the internet. That’s nearly 36% ... Read More »

Mobile will account for approximately 70 percent of all digital advertising in 2018, according to new research from eMarketer — and with a nearly 34 percent share of all U.S. ad spend, mobile will pass TV as the leading ad medium this year. As time spent on mobile surpassed desktop back in 2014, the shift of digital ad dollars to mobile is ... Read More »

LAS VEGAS, April 24, 2018 (GLOBE NEWSWIRE) — Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices. Mobile commerce ... Read More »

Brief: Mobile ad spending in the U.S. will make up a third of total ad spending this year, surpassing TV as the leading ad medium, according to a forecast by researcher eMarketer. TV will capture 31.6% of media spending, followed by desktop (14.6%), print (9.1%) and radio (6.5%). Mobile advertising overall will grow more than 3x faster than total media ... Read More »

Brief: Mobile ad spending in the U.S. will make up a third of total ad spending this year, surpassing TV as the leading ad medium, according to a forecast by researcher eMarketer. TV will capture 31.6% of media spending, followed by desktop (14.6%), print (9.1%) and radio (6.5%). Mobile advertising overall will grow more than 3x faster than total media ... Read More »

[unable to retrieve full-text content] InternetRetailing.net Mobile email marketing draws level with desktop as m–commerce growsInternetRetailing.netEmail marketing reached a milestone in 2017 – for the first time ever, conversion rates for both desktop and mobile were equivalent, according to new data released today by Yes Lifecycle Marketing. In its latest Email Benchmark Report: A Marketer's … Source link Read More »

iZettle, the startup out of Sweden that has been referred to as the Square of Europe, is today making a move that underscores its bigger strategy to build on its traction with small businesses in mobile payments, to expand into an ever-wider range of financial services to fill out its $950 million valuation. The company is launching a new e-commerce ... Read More »

Companies Thursday, April 12, 2018 9:18 By DOREEN WAINAINAH M-Pesa is market leader in mobile money business. FILE PHOTO | NMG   The value of mobile commerce transactions, including those designated as Pay Bill and Buy Goods and Services, has passed the Sh1 trillion mark for the first time. Data for the second quarter of 2017/18 from the Communications Authority ... Read More »

Data from the Communication Authority of Kenya shows that a mobile commerce transaction value in the previous quarter was at Sh714.3 billion/FILE By ROB JILLO, NAIROBI, Kenya, Apr 13 – Kenya’s mobile commerce transactions value hit Sh1.1 trillion on December 31, 2017, growing by 53 percent compared to the previous quarter that ended in September 2017. Data from the Communication ... Read More »

The value of mobile commerce transactions in Kenya has passed the Ksh1 trillion ($10 billion) mark for the first time. Data for the second quarter of 2017/18 from the Communications Authority of Kenya (CA), shows transactions grew to Ksh1.17 trillion ($11.7 billion) up from Ksh714 billion ($7.14 billion) in the previous quarter – an increase of 64 per cent within ... Read More »