Friday , 24 February 2017
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Mobile commerce

Mobile marketing is dead: Long live gaming marketing – Marketing Tech

(c)iStock.com/Yuri_Arcurs Brands are making basic mistakes on mobile that could be costing them money, according to a new study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo. The report is the second joint Mobile Usability Report from the duo and follows UX testing of the mobile sites of 15 UK retailers that included Amazon UK, AO.com, Argos, B&Q, Boohoo, ... Read More »

Industrial gas supplier Linde Canada warms to m-commerce – B2B E-commerce World

February 20, 2017, 3:17 PM By Bill Briggs The gases and welding supplies manufacturer and distributor adds responsive design to make its clients’ mobile shopping experience more B2C-like. Linde Canada Ltd. is giving its business customers a trendy gift: treating them like consumers who can easily shop online across mobile devices or desktop computers. The manufacturer and distributor of gases, ... Read More »

Facebook data points to a promising future for m-commerce – Business Insider

BII See Also OMNICHANNEL STRATEGY BUNDLE: Your guide to engaging with shoppers on multiple channels THE FUTURE OF RETAIL 2016 [SLIDE DECK] THE REVERSE LOGISTICS REPORT: How retailers can save money by making returns smoother in the e-commerce age This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. In a first ... Read More »

ReplyYes lands $6.5M to further m-commerce platform for lifestyle brands – Retail Dive

Dive Brief: Startup ReplyYes announced a $6.5 million Series A investment to expand its artificial intelligence-based mobile messaging platform, which leverages text and Facebook Messenger to help lifestyle brands speed the shopping process, personalize audience engagement and find new ways to reach out to their customers.    The funding — led by Madrona Venture Group, Cross Culture Ventures, Lowercase Capital, ... Read More »

Airlines must make mobile commerce a priority in their pursuit of profits in 2017 – Travel Daily News International

MIAMI – Despite profit projections of $35.6 billion in 2016, airlines must shift focus to the revenue and profit potential emerging from mobile commerce, according to the latest monthly industry brief from CellPoint Mobile, “Mobile Commerce and Payment Innovation Across the Airline Sector.” Airlines that embrace mobile commerce strategies and payment solutions benefit by establishing permanent, internal links to currently ... Read More »