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Movile, the Brazilian e-commerce platform with various content and commerce apps under its belt, is taking a new step into the local content realm with its latest investment.
Today, Movile announced that it has invested $15 million in Apontador, a mobile-first service for reviews of local businesses. Movile itself recently raised $55 million in new funding.
Much like Yelp, Apontador is a place where people can contribute reviews of local businesses and services, read reviews written by others, and get a variety of other information about their local small businesses. They can also book reservations, see where their friends are, and receive exclusive access to promotions and deals. Apontador has more than two million users and more than 10 million businesses in its network.
U.S-based Yelp launched its service in Brazil a year ago and is now in two other Latin American countries, Mexico and Argentina. In addition to Brazil, Apontador is also available in Argentina, Mexico, Chile, and Uruguay.
This investment is giving Movile additional grip on the local small businesses market, as it invested in February in iFood, a popular food delivery service in Latin America recently acquired by Just Eat.
Apontador was founded in 2000 and is based in Sao Paolo, Brazil.
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