BBC Brasil has further extended its reach in Brazil by making its news content available on the digital services of the major mobile content aggregator, Grupo Gol.
The platforms, Nuvem de Jornaleiro and Nuvem de Livros, have been developed by Grupo Gol for the Brazilian mobile operator, Vivo, and now, thanks to the syndication agreement between BBC World Service and Grupo Gol, Vivo subscribers as well as Grupo Gol’s other distribution partners can access global and regional news and information from BBC Brasil via smartphones (Android and iOS), tablet, desktop or laptop.
BBC Brasil text and video feeds, covering international politics, economy, science, environment, health, culture and social issues, add to the Nuvem de Jornaleiro platform which currently offers access to more than 250 national magazines and newspapers and two news agencies. The Nuvem de Livros platform – a virtual educational library with more than 15,000 books, videos and interactive content – now features BBC Brasil coverage of culture and social issues, science and environment. Users can select and configure content based on country, topic and language.
BBC World Service Business Development Manager, Brazil, Katie Wellham, says: “The collaboration with Grupo Gol is a great development allowing us to extend BBC Brasil’s reach directly to the subscribers of the two digital platforms. We very much hope that BBC’s comprehensive coverage of global and regional developments will become an essential resource for these users – especially Vivo customers and those who are new to our content.”
Grupo Gol is a value added service (VAS) business provider for key mobile operators in Brazil, including Vivo. Nuvem de Jornaleiro and Nuvem de Livros are flagship products in Grupo Gol’s portfolio of mobile VAS.
BBC Brasil reaches around 15 million unique users a month with its multimedia content on its website bbcbrasil.com and via its content syndication on portals such as UOL, MSN Brasil, IG, Terra, G1, and Folha. BBC Brasil offers news apps for Android, iPhone and iPod touch users as well as for Nokia’s Series 40 devices.