Written by: James Pearce
Posted on: 06 January 2015. Tags: Asus, Asus zenfone 2, ASUS ZenFone Zoom, CES, Jonney Shih, Mobile News
ZenFone 2 is follow-up to ZenFone while Zoom is “world’s thinnest optical zoom smartphone” according to ASUS
ASUS has launched the follow up to its ZenFone smartphone after unveiling the ZenFone 2 and Zenfone Zoom at CES in Las Vegas.
The 5.5 inch-screened ZenFone 2 is the manufacturers flagship and comes with a brushed metal body, a 2.3GHz 64 bit quad core Intel Atom processor and a 13MP camera on the back. It also has a 5MP sensor on the front.
ASUS claims that the 3000mAh battery can charge from zero to 60 per cent in just 39 minutes using ZenFone’s new fast charging technology. It also claims that the f/2.0 aperture lens means the rear camera can produce pictures with up to 400 per cent more brightness at night.
The device weighs 170g and is available in Glacier Gray, Osmium Black, Glamour Red, Ceramic White and Sheer Gold. ASUS ZenFone 2 prices start from $199 (£130) in March. UK availability information has not been revealed yet.
Unveiling the ZenFone 2 and Zoom devices at a CES keynote, ASUS Chairman Jonney Shih revealed ASUS had shipped 1.4 million ZenFone devices during the final three months of 2014.
Shih said: “In 2015, we strive to take an exception design to another level. To capture more striking images and to deliver a more powerful experience, to offer a richer interface with more personalisation.”
Shih also unveiled the ZenFone Zoom smartphone. The Zoom also comes with a 13MP camera but it has a 3x optical zoom that ASUS claims is the world’s thinnest optical zoom smartphone. It also has a laser autofocus.
The ZenFone Zoom has the same 5.5 inch 1080p screen as the ZenFone 2 and also has a 3000mAh battery. It weighs slightly more at 185g and will cost $399 in the US. The Zoom will come in two colours – Meteorite Black and Glacier White.
Both handsets run on Android 5.0 Lollipop with the new ASUS Zen UI overlay which allows users to customise the launcher, use specific gestures to launch apps and shake the phone to add an item to a to-do list.