Wednesday , 22 May 2019
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Apple Mac sales jumped 15% to 5.52M units last quarter, missing expectations

Apple Mac sales jumped 15% to 5.52M units last quarter, missing expectations

Apple's new retina-enabled iMac 27-inch desktop.

Apple's new retina-enabled iMac 27-inch desktop.

Above: Apple’s new retina-enabled iMac 27-inch desktop.

Image Credit: Dean Takahashi

Today Apple revealed that it shipped 5.519 million Macs over the last quarter — slightly missing analyst’s estimates. But, this really isn’t bad news; compared to last year’s stats, Mac shipments are up 15 percent.

IDC had expected Apple to sell a record 5.75 million Macs during its first quarter of 2015 (fiscal year) — although most estimates averaged around 5.6 million units.

Like last quarter, Apple’s original gig, selling traditional PCs, is doing quite well — despite the gradual shift to tablets. Back in October, Apple’s Mac sales surged 20% to 5.5M. In July, Apple shipped 4.4 million Macs. In April, 4.1 million. And last January, 4.8 million.

Last quarter, iPod sales dropped 25% year over year. But this quarter, Apple chose to hide its iPod sales in a category called “Other Products,” alongside the Apple TV, Beats Electronics, and other accessories. Sadly, we’re now left in the dark on declining iPod sales. Fun fact: this category is also where Apple plans to hide its smartwatch sales stats — at least for now.

More to follow.


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