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Alibaba plots U.S. invasion with plan to help American businesses sell in China

Alibaba plots U.S. invasion with plan to help American businesses sell in China

Now that Alibaba dominates e-commerce in China, observers have been watching closely to see how it might wade into the U.S. market. Apparently, Alibaba is ready to take its shot, and early details of plans are just beginning to emerge.

According to a report by Reuters, Alibaba will offer U.S. retailers a platform to sell their products to China’s exploding middle class.

Under this plan, sources told Reuters that U.S. businesses would use Alipay, an electronics payment service that is closely affiliated with Alibaba. Alibaba and Alipay would handle payment, shipping and marketing in China. Alibaba will soon begin publicizing the plan to U.S. retailers as it hunts for partners.

It’s a small step, to be sure, rather than a full-scale assault into the home territory of Amazon, the company that is probably Alibaba’s biggest long-term e-commerce rival. But it appears Alibaba is looking toward the long-term here, and starting off cautiously.

Source: Reuters

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where cu… read more »

Alibaba.com is a B2B e-commerce company. Alibaba’s primary business is to serve as a directory of Chinese manufacturers connecting them to other companies around the world looking for suppliers. According to iResearch, it was the lar… read more »

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