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Airtel wants to lead the 4G game with device partnerships, loyalty programs and more

Airtel wants to lead the 4G game with device partnerships, loyalty programs and more

  • By: Rohan Pal, The Mobile Indian, New Delhi

    Last updated : June 14, 2018 12:05 pm

Airtel wants to entice its 2G and 3G users to switch to 4G with device partnerships and special offers. The brand wants to offer special postpaid plans, loyalty programs to retain them. The company wants to fully utilise micro-marketing to cover every nook and cranny of the country.

Bharti Airtel is looking up the 4G game and wants to attract more users to join its 4G network. The company is planning to roll out a slew of interesting offers, loyalty programs and more attract users to join its network.

 

According to a report by The Economics Times, Airtel wants to entice its 2G and 3G users to switch to 4G with device partnerships and special offers. The brand wants to offer special postpaid plans, loyalty programs to retain them. This information comes from an analyst presentation obtained by the publication. The company wants to fully utilise micro-marketing to cover every nook and cranny of the country.

 

Further, to make this happen, Airtel is planning to make a capital expenditure of Rs 24,000 crore for FY19. The report further added that the company is looking to increase its revenue through Wynk Music and Airtel TV applications. The brand is also looking to expand its business in broadband and direct-to-home (DTH) and wants to tap into areas like Internet of Things and cybersecurity.

 

Meanwhile, Bharti Airtel announced that it is partnering with Department of Telecom (DoT) to boost broadband penetration in rural India. The company is all set to set up broadband experience centres riding on BharatNet infrastructure starting with three villages.

 

The company has set up three experience centres in three villages pertaining to Ghazipur, Gorakhpur and Varanasi districts of Uttar Pradesh. The company says that the centre will enable people in villages to experience high-speed broadband and will provide access to different services like e-governance, e-health, e-banking and e-commerce among others.

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