Mobile app development has ramped up over the past few years, and with good reason. From cab booking apps to messaging apps, food delivery services to shopping, apps are adding convenience to our daily lives and generating large revenues in return.
In fact, Statista claims mobile apps will generate an estimated $188.9 billion in 2020.
Mobile app development is now going ahead at full steam, and the IT industry awaits the evolution of this sector anxiously. So, what new trends and developments await mobile app development in the near future? Find out below:
Internet of Things
Unless you’ve been living under a rock, you’ve probably heard of IoT. Global businesses are leveraging the power of interconnected systems to control different devices with our smartphones. Modern devices connected via software and sensors in a network exchange data continuously and serve various purposes.
Once IoT is fully implemented in the field of mobile app development, it will cause huge disruptions. Primary among them will be the creation of advanced mobile apps that hasten operations, improve cybersecurity, and decrease expenses.
VR and AR
VR and AR are futuristic technologies capable of delivering realistic experiences to users. The two systems have become rather common in the field of gaming.
Marketers too have gradually understood the potential benefits of AR and VR for campaigns and effective targeting of customers through mobile apps. In the next few years, more businesses will adopt the technologies to better engage with the users and improve the buying process. On top of this, because of the better tax conditions businesses have more funds for investing in superior processes to help them serve the customer even better which could leave to greater revenue or a less expensive way of doing things.
With more companies focusing their attention on social media campaigns, mobile apps will develop AR and VR elements so they can be more interactive.
Chatbots devise a self-service framework so customers and users receive real-time customized responses to their queries. Years ago, bots were mainly used in messaging services like Skype, Slack, and Facebook.
But advancements in the field of artificial intelligence have made it simpler for organizations to integrate chatbots into the native mobile apps.
Chatbots considerably enhance mobile app functionality while their conversational interface improves user engagement and drives app adoption across the organization. One of the greatest advantages of adopting chatbots in mobile apps is how the program becomes more adept at delivering accurate results with each user interaction.
ML and AI
AI continues to be one of the leading trends in technology. Despite being in the limelight for several years, there are various aspects yet to be explored, so companies can understand its different advantages.
Nowadays, the AI implementation coupled with ML applications has opened to doors to a vast untapped potential for companies. Not only do machine learning and artificial intelligence together succeed in analyzing large amounts of organizational data, but also equip the management with strategic actionable insights.
ML and AI together help in smarter mobile app development. The new group of programs can help understand the reasoning behind such information and offer more personalized experiences to customers, thereby increasing user adoption. Look forward to machine learning and AI redefining the future of mobile app development.
How do you determine whether a mobile app is successful or not? When it adds convenience to the lives of the user, of course! Instant apps are capable of doing just that. Introduced by Google in 2016, they have slowly gained in popularity. So what are instant apps?
Well, they are native mobile applications that users don’t need to download and install in their smartphones.
Instant apps are smaller in size compared to normal applications and offer the basic functionalities of a site. Thus, they are able to offer a superb user experience without consuming a large chunk of the phone’s memory. Instant apps are not just easy to use but are shareable with friends. More instant apps will be developed in the coming years.
Wearables have grown from a “passing fad” to a “must-have accessory” over the years. Manufacturers have registered impressive growth in the sales of these devices with more individuals focusing on personal health management.
Wearables are a great way to track your progress as they send updates on vitals like heart rate, calories burned, blood pressure, and others. Wearables have also impressed users with how easy it makes following a healthy lifestyle, thanks to water intake reminder and sleep pattern information.
Apart from being a healthy necessity for lots of people, these devices are also a style statement. Users are more aware than before about personal health and lifestyle. As these gadgets need an app to function, there will be a huge boost in the number of healthcare applications in 2019, considering wearable technology is all set to become more affordable and cost-effective.
The way consumers shop and make payments is slowly changing. Back in the day, many customers opted to use cards instead of cash (which is still the case now), but right now mobile payments are in vogue. The mobile payments market should hit $2.85 trillion by 2020, and companies must join the trend if they wish to cash in on the consumer preference for digital wallets and mobile commerce.
The blockchain is one of the largest technological disruptions right now, which has led to a sudden wave of transparency and security across all digital transactions. Although blockchain started out in the financial services industry as well as supply chain applications, it soon found its way to other sectors.
This decentralized ledger not only maintains a record of all the transactions taking place, but it even makes protects the records by making them breach-free. Business throughout industries such as financial services, health care, and retail, are eagerly awaiting the application of blockchain in mobile app building.
Mobile apps are hitting the mark
Mobile app development is now more important than ever. Mobile apps have begun to address many long-prevailing concerns, and they have been helpful in improving different aspects of our lives.
The future of mobile app development lies in the developments mentioned above. They show promise in resolving many existing challenges and improving efficiency across workflows. Plus, it will be exciting to witness how the trends unfold to change the daily mobile apps used by consumers.
Featured image: Pixabay