After spending countless hours developing the app and stacking your app with all the amazing features but still not getting the result which you expected? What is the reason that your app is not getting any downloads?
First, let’s make you aware of the facts.
Around 2.5 billion people use smart phones and
every 2 seconds 7 new mobile users are added to the list.
Within an hour, 70% of mobile searches trigger
action and have improved the call to action rate.
Nowadays in order to connect people with your business,
mobile is the best source. It leaves us no choice but to adapt to the mobile app marketing tips
and make efforts towards building marketing strategies for the app.
Main Reasons Why Mobile
Marketing Is Important For Your App
We have got the insights that will help you in
reaching your customers and prospects across mobile more efficiently. These are the reasons why mobile marketing is so
important for the app:
1. Social Advertising
Including different social media platforms to
interact with the customer is very critical to the business. Social media usage on mobile keeps on increasing. A marketer should not only focus on the social media platform’s
popularity of their target audience but should also understand the integration
of that platform with the daily lives of the users to ensure proper
optimization of the advertising. Engage with
your users, give them the opportunity to share and comment on your posts. The
mobile version of the site should have the “share or “follow” buttons.
2. Mobile-friendly website
The first thing that a mobile
app marketer should do is make the website of the business user-friendly which
means a functional website that looks attractive and user-friendly on a mobile
screen. Recognizing the mobile device capabilities like operating system and
screen size assists in optimizing the website according to the smart phone
users. Every business wants their website to take less loading time, less
scrolling and very few clicks to convert leads into the acquisition.
3. Use of SMS marketing
Every hour 58% of smart phones
user check their phones. People used to prefer their phones for sending text
more than the calling because text messages are very easy to use and untidy.
It is no brain teaser to use
text messages as a marketing tool for promoting mobile apps. It is an effective
tool for marketers that act as a direct marketing tactic and can be used to
increase both brand perceptions and revenue. You can keep a track of these
things: who opened your messages, who ignored it, how many times your given
link in the SMS is clicked. It is a fast way to attain hundreds of impressions
in just a few minutes. It also helps in getting feedback from the users very
Messaging is highly regulated by the telecom
authority of the country. You need to be aware of the rules and regulations of
sending text messages.
4. Listing your app on Mobile
Another solution is to catch the attention of
the Google Play store and Apple store that are working on PR, generating
reviews and securing good ratings for your app. Submitting the app on app review website is a great way to create a buzz.
It is no secret that the App reviews website
plays a crucial role in buzz creation and helps in the promotion of the app.
But finding the trusted app reviews website with ranking is another hard task.
5. Don’t Ignore the PC traffic
Mobile traffic is very
essential nowadays but we should not underestimate the PC’s traffic. Desktop
users are our potential clients too. So we should aim for balanced traffic and
should optimize according to both interfaces. It has been found that mobile
users are more specific at the time of searching for a particular product or
services while desktop users tend to take more time to research on various
factors before buying your product.
6. Mobile E-mail marketing
Nowadays the rate of emails
open on mobile is significantly higher than the desktop. Because of this trend,
a marketer should focus on the emails that can fit the mobile experience.
Emails should be more personalized according to the receiver. No one is
interested in receiving emails that are irrelevant to them. So you need to
select wisely from the consumer data available to you. Emails should be made of
- On mobile
display, emails appear with fewer characters than the computers do. So
your subject line should be precise and short.
- To maximize
your email’s impact, you need to pay attention to preheated text. Preheated
text is like the short preview of the email that displayed below the
subject line. Therefore write those things that make the receiver curious
and want to read the rest.
- Clear Calls to
action should be displayed on emails.
7. Use of QR codes
QR itself means Quick
Response. For quick access to the apps, QR codes are the best for the business.
QR codes store a lot of information and provide faster and safer transactions
services to the customers. Mobile users can quickly be redirected to your websites
via scanning the QR codes.
8. Understanding the
Focusing on proliferating
sources of mobile location data helps in understanding the consumers’ behavior.
To provide an amazing experience to the user, testing and tracking are necessary.
Various mobile analytics tools are available, you need to make sure to
experience a few of them and expertise the one that is best for your business.
After finding the best analytics tool for your business, regularly analyze your
results and pay attention to which result works for you.
9. Encourage testimonials and
display them on your app
Very few people used to take
out time to provide the feedback. So you need to make short and direct feedback
form. A pop-up, live chat or an email will work perfectly for this. Neat and
simply accessible forms are preferred by the users. It should not take less
time. Displaying positive testimonials about help in making up the mind of the
customer to download the app.
App marketing is an ever-changing environment and every app owner or marketer
should be aware of the changing standards of the industry. Here you also have
the option to connect with a leading mobile app marketing agency in
order to stay updated with the latest updates.