There is a popular misconception that mobile apps are great for B2C businesses. B2C means “Business to Customer.” There is another aspect of the business which is B2B (Business to Business).
When it comes to mobile apps, the benefits are not only confined to B2C businesses. B2B businesses can also benefit from mobile apps. All you need to do is implement the right app with the right features and your business is ready to bloom.
The reason why mobile apps are important for B2C businesses are popular features like easy ordering, push notifications and better interaction with customers through any unique programs.
The B2B aspect of mobile apps is a little different. You have to carefully evaluate the option and analyze whether investing in developing a mobile app is logical for your business or not.
A well-developed mobile app will create numerous opportunities for you. Let’s say you are in the manufacturing business. You do not sell directly to the customer although you do sell your products in variable quantities to your business partners.
Having a good mobile app will allow your clients to order easily and you can keep track of orders easily as well. Your regular clients will be able to customize their orders based on their previous orders which will result in better efficiency and better customer relationship.
Top Features To Consider In B2B Model
If your plan is to stay ahead of your competitors and build a credible business at the same time, it is time for you to think about investing in a B2B mobile app. Let us discover which features in a B2B mobile app will result in the betterment of your business.
Here are the top features you should consider for the B2B model
You can create your own marketplace with the help of a B2B business app. You can also integrate the app with your existing market. Keeping track of different orders will be easier and you can create automated invoices. You can receive payments through the app and manage the delivery process as well.
To manage a business which involves communication with other businesses, it is really important to focus on the appointment and consultation schedule. Your clients will surely appreciate if you can interact with them when they need you.
Appointments or consultation feature in a mobile app will come really handy in these situations. Your clients can make appointments for consultations over the app and you can respond according to your schedule. The reminder option will send a notification to both ends so you don’t miss the appointment.
Every business needs exposure. If you can create a portal to let your clients showcase their features, it will definitely result in better customer relationships and growth in business.
If your business is involved in events, seminars or training, a promotional feature will enable your business to get more clients as you are letting them showcase their products on your app. This feature in a mobile app means everything is easily handled on your ends like posts, comments and attendees list.
A great way to expand any business is to let people know about your business. Push notifications are the most impactful marketing strategy in the digital world today. Having a push notification feature in your mobile app can be easily utilized to use the geo-fencing targeting method.
Geo-fencing targeting allows you to send customized business related notifications depending on where the customer is located.
This is probably the biggest reason to invest in a B2B mobile app and having this feature is a must for every business. This feature allows you to contact, manage and interact with clients directly.
You can view orders, locations, and feedback all in real time which will help you improve your business in the long run.
6. Optimized Carts
In this era of connectivity, every business looks for easier ways to complete the transaction. If you are an e-commerce based business owner, you know the importance of successful conversions.
Statistics indicate 70% online shopping carts do not turn into a complete transaction. The reason behind this is poor load time and a complex checkout procedure. Having an optimized shopping cart can improve your conversion rate by up to 300%.
7. GPS Connectivity
Having GPS connectivity eliminates the need to manually track orders. With GPS tracking features, you can select a virtual delivery location based on the location of your clients. This feature works similar to any B2C mobile app, but as the B2B business owners are always on the run, this feature will create an easier access point for your existing and potential clients.
8. Loyalty Programs
Everyone loves incentives. Even the B2B owners. Having a loyalty program in your mobile app will definitely work in your favor. You can reward your most loyal and regular customers with discounts, coupons or other promotional offers.
E-mail marketing is a very powerful marketing tool and it has proved to be one of the most effective methods to engage with customers. If you can prove that your business is properly updated with all the news, offers and products of the relevant industry, building trust among customers becomes really easy.
Creating a successful business is not an easy task. You need to focus on countless things, whether you are a B2C business or a B2B business. Building a trustworthy relationship with other business partners is one of the key things you need to ensure while focusing on B2B business. Having a B2B mobile app will make this part really easy for you.
Who to Trust?
When it comes to digital business solutions, Syncoria is the industry leader based in Toronto, Canada. Odoo is one of Syncoria’s ready partners that specializes in integrated business tools. Over 3 million people around the world trust Odoo as their go-to digital transformation solution. Mobile apps are one of Odoo’s many expertises. Whether you need an all-in-one business software or a mobile app for a specific purpose, Odoo is the only name you need to remember.
If you are interested in developing an app for B2B then read this report of top mobile app developers across the world. It will help in the decision-making task for sure.
Written By MobileAppDaily Team MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!