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5 startups compete for millions’ worth of media exposure

5 startups compete for millions’ worth of media exposure

This sponsored post is produced in association with ProSiebenSat.1.


One of the biggest hurdles startup companies face in today’s competitive market is exposure. Or, to put it more bluntly, the lack of it. When competing with hundreds of companies within the same niche, the need to make a name for yourself is great. However, it would take a miracle to get the necessary funding needed to become a mass market brand early on.

For many European startup companies, SevenVentures has acted as their fairy godmother. The venture firm turned them into leading household names by giving them massive media exposure. How much media exposure? About several million euros worth! Yes, thanks to the annual televised competition called the “SevenVentures Pitch Day,” European startup companies have a chance to win several million euros worth of TV marketing power provided by the stations of ProSiebenSat.1, Germany’s largest televised network.

Taking place for the fourth time at the Noah Conference in London, the SevenVentures Pitch Day will see five founders pitch their business ideas this year to become “The Venture of Europe.” In addition to the nifty title and all the media exposure that comes with it, the winner will also receive further support in creating advertising campaigns and ongoing optimization through the use of media analytics. It’s the once-in-the-lifetime opportunity for startups to get their brands out of the shadows and into the public spotlight.

“Our platform gives young growth companies the chance to turbocharge the internationalization of their business.” says SevenVentures CEO Sascha van Holt. “We have entered into partnerships in several European countries to help the companies quickly attain high-reach exposure across the continent.”

But these aren’t your everyday pitches. In these “Blind Pitches,” the selected panel of judges are only able to hear the founders’ pitch and nothing more. Meaning they can’t see who they are, what they look like or any flashy slides. The only thing that matters is if the judges like what they hear. And if they do like what they hear, they can vote for the founder with the press of a buzzer.

Win or lose, the SevenVentures pitch contest serves as valuable learning experience for the contestants. Besides being able to pitch on a big stage it’s also a fantastic way to get media exposure they wouldn’t get anywhere else. Not to mention, a compelling piece of entertainment for the home viewer.

The event will broadcast live on November 12th, at 2:55pm (time zone UK).

If you can’t wait that long, last year’s competition is available to view right here.


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